How To Use an Ecommerce Personalization Tool Most Effectively
Standing out in a world dominated by online shopping giants can feel daunting. Mass emails and texts get lost in the noise, and simply having a great product isn’t enough. There’s a solution: ecommerce personalization, which can transform your ecommerce store from generic to genius. Craft unique product recommendations, personalized content, and targeted messages for […]
Episode 88: The Secrets Behind ILIA Beauty’s 55K-Waitlist Product
Crafting a buzzworthy launch is truly an art form, especially in a crowded market — like beauty — where it can be tough to stand out. Today, we’re joined by Cherene Aubert, VP of Digital & Commerce at ILIA Beauty, who has a proven track record of disrupting industries with her innovative ideas around product […]
How to Create an Omnichannel Customer Engagement Strategy
It’s no secret that customer engagement is a primary goal for every marketer. It’s the modern metric used to measure success, and to get better engagement, you need to be present in all the right places. Everyone is using multiple devices, apps, and channels to interact with their favorite brands. And if businesses want to […]
The Ultimate Guide to the Omnichannel Customer Journey
Picture a customer visiting your store — trying on clothes, chatting with a salesperson, maybe even using your mobile website for a quick price check. Now imagine replicating that smooth, effortless experience across every digital touchpoint you have with your customers. An omnichannel customer journey brings this idea to life. It’s all about creating a […]
wagamama Crafts Personalized Campaigns To Build Customer Loyalty With Bloomreach
wagamama is the most successful Japanese-style noodle restaurant chain in the UK. Founded in 1992, the brand has grown exponentially and now has locations around the globe, bringing the company’s signature cuisine to customers everywhere.
Comprehensive Omnichannel Retail Strategy: Enhancing Customer Experience
Omnichannel marketing, which bridges the gap between online and offline channels, is one of the hottest trends in retail right now — and for good reason. With its focus on the entire customer experience — and not just one single experience on a single channel — an omnichannel retail strategy is one of the best […]