Personalize, Optimize, Convert: Bloomreach Engagement’s New Must-Have Features

Modern marketing is all about customer data: collecting it, protecting it, and analyzing it to drive smart business decisions. But actually gathering your data and turning them into actionable insights that drive results can be a challenging, time-consuming process that can leave even seasoned marketers feeling overwhelmed. Bloomreach Engagement takes a revolutionary leap forward with […]

Best Campaigns For Ecommerce Profitability

Multichannel Marketing Under One Roof

Introduction If you’re not already using a multichannel marketing approach, then your business could be missing out on a significant amount of potential customers. By utilizing multiple channels, businesses can reach a wider audience and improve customer loyalty like never before. Multichannel marketing is the strategy of leveraging offline and online channels to create a […]

Engagement 3 Minute Demo

Increasing ROAS as Ad Costs Rise

Have you noticed your ad bill creeping up more recently? You’re not alone. Ad costs have increased across the board: Facebook ad costs have jumped by 89%, TikTok’s CPM is up by 92%, and even Snapchat’s CPM has increased by 64%. This sharp rise in costs can partly be attributed to Apple’s updated privacy regulations, which […]

Episode 74: Pop Culture’s Impact on Commerce

iJoin host Elena Kacan in her debut episode of Commerce Experience, as she sits down with Roxanna Couse (Director, Customer Experience at Bloomreach) and Phillip Jackson (Co-founder of Future Commerce) to discuss the intersection of pop culture and online shopping. From Taylor Swift and Travis Kelce trends to the grandma chic aesthetic, this conversation unpacks […]