Increasing ROAS as Ad Costs Rise

381d27eb-789c-47c3-8aa1-29f802b7cd4a

Have you noticed your ad bill creeping up more recently? You’re not alone. Ad costs have increased across the board: Facebook ad costs have jumped by 89%, TikTok’s CPM is up by 92%, and even Snapchat’s CPM has increased by 64%. This sharp rise in costs can partly be attributed to Apple’s updated privacy regulations, which […]

Episode 74: Pop Culture’s Impact on Commerce

478bd98d-3a64-444c-adf9-bffb007e0400

iJoin host Elena Kacan in her debut episode of Commerce Experience, as she sits down with Roxanna Couse (Director, Customer Experience at Bloomreach) and Phillip Jackson (Co-founder of Future Commerce) to discuss the intersection of pop culture and online shopping. From Taylor Swift and Travis Kelce trends to the grandma chic aesthetic, this conversation unpacks […]

My Jewellery Gets Creative With Zero-Party Data and Pinterest Campaigns

a5b510e5-7c3d-424f-aeb3-548b060db42c

My Jewellery is a clothing and jewelry retailer based in the Netherlands that stands out from its competition by doing things boldly, creatively, and passionately. Committed to offering affordable Dutch jewelry design that is accessible and wearable for everyone, the company keeps the creative process for its clothing, beauty, and lifestyle products entirely in house.

O2 Slovakia Builds Better Ad Audiences With Bloomreach

fe2a8a46-f53b-412f-92cf-ba88c61bddd0

O2 Slovakia is a telecommunications company operating in Slovakia and a member of the PPF Telco Group. Working at the forefront of mobile communication, the company has provided valuable services for over 15 years and currently serves 2.3 million customers and counting.

Why You Need a CDP With Marketing Automation for Your Marketing Tech Stack

f3d77c75-f598-4cea-a8bd-e11d44f4d489

Every marketer understands the importance of collecting and utilizing customer data to streamline your customer relationship management, your marketing efforts, and to increase conversions. But before you can put all of your customer data to work, you need to choose the right tools for the job.  Because it can be challenging to make sense of […]