FC Bayern Munich Goes Mobile First with Hippo
With the launch of its new online-platform the world famous German football club, FC Bayern Munich, has set new standards when it comes to user experience and user friendliness. When FC Bayern began shaping their new digital strategy, they knew that more than half of all traffic to their online-platform came from mobile devices. With […]
3 Technology Trends That Will Shape Marketing Over The Next Decade
Ten years ago, social media was in its infancy. Nobody even heard of mobile marketing, content marketing or big data. The iPhone hadn’t even been launched yet. If you took a reasonably competent marketer from 2007 and transported her to today, much of what she knew about her job would be irrelevant. We’re at […]
5 e-retail planning tips for holiday 2017
We’re nearly two months into 2017 and already past the year’s first big shopping day — Valentine’s Day, a holiday that saw about $18 billion in spending, according to the National Retail Federation. Such holidays are milestones in retail, a chance to attract new customers and a chance for consumers to establish new shopping habits. No […]
UncommonGoods: Retailer Doing Good in Uncommon Ways
Nothing is inevitable, but the idea that David Bolotsky would end up being a founder of a New York-based ecommerce company comes pretty close. From the time he was a little kid, growing up on Manhattan’s Lower East Side, the CEO of UncommonGoods was drawn to entrepreneurship and retail. His grandfather owned a candy shop that he’d visit regularly. […]
Hippo, Magento, OroCommerce & More: Keeping Up With Open Source CMS
Open source CMS projects hit the ground running in January, barely pausing after the end-of-the-year break. A Forrester web content management Wave was released, summits were held and words of digital war were declared. If you missed out on any of last month’s action, here are the latest open source CMS headlines. Read more
Adobe, Acquia, Episerver Lead New Forrester WCM Wave
Forrester gave top ratings to Adobe, Acquia and Episerver in a just released Wave that emphasizes the cloud and headless deployments, as well as integrations with best-of-breed products. The heavy weighting on headless, modularization, APIs and micro-services strategy pushed Acquia and Episerver into the leaderboard for the first time, where they joined perennial leader Adobe – the top ranked platform. […]
