BloomReach Releases AI-Enabled Open Digital Experience Platform for Content Personalization
BloomReach, the leader in personalized digital experiences, released an open and intelligent digital experience platform (DXP) by leveraging technology from Hippo, an open source content management platform it acquired last October. DXP is an integration of BloomReach’s Relevance Engine, an AI-powered ecommerce personalization platform, and Hippo’s web content management system (WCM). It harnesses the power […]
BloomReach Unveils AI-Powered Digital Experience Platform For Content Personalization
BloomReach has been hinting at releasing an artificial intelligence-powered digital experience platform (DXP) for years. On Friday, the company publicly announced it from its Connect NYC customer summit. The platform uses AI to deliver on real-time personal experiences by leveraging technology from its acquisition of Hippo and integrating an analytics suite to help marketers manage business processes […]
New Digital Experience Platform from BloomReach Powered by AI
Today, BloomReach, the Mountain View, California based firm that has been applying artificial intelligence and machine learning technology to its commerce platform for more than seven years, officially announced the release of the industry’s first open and intelligent digital experience platform, BloomReach DXP.
BloomReach, Post-Hippo Acquisition, Unveils Digital Experience Platform
BloomReach debuted its first major product release since its acquisition of open-source enterprise content management provider Hippo last October.
Bloomreach unveils its AI-powered DXP to deliver personalization at scale
Personalization is still high on the marketer’s wish-list as brands aim to increase engagement, conversion, and relevance. Today, at its Connect NYC customer summit, Bloomreach — the personalized digital experiences company — has announced what the company claims is the market’s first open and intelligent digital experience platform (DXP) that is designed to drive one-to-one personalized experiences across the […]
Aligning Retail Marketing Priorities With Chief Digital Officers: Defeating the Digital Frankenstein
Large retailers need a chief digital officer (CDO), or someone with the same charter, to drive holistic and consistent digital experiences across an entire brand. If you’re not convinced, I suggest you go back to Gartner’s Top 10 Strategic Trends, understand why Deloitte gave the title a “superpower,” or try to comprehend the idea of 100 billion connected devices or […]
