Hippo, a BloomReach company, debuts as Strong Performer in 2017 Web CMS rating by independent research firm
Hippo, A BloomReach company, today announced its entrance into the Forrester Wave for Web CMS. The analyst firm invited a select group of vendors to participate in its 2017 Forrester Wave evaluation for Web Content Management and has named Hippo as a Strong Performer, stating that “Hippo DX’s API and cloud-first strategy outshines start-up status.” […]
The ballad of Stormy Shippy: How a tech engineer convinced his Silicon Valley employer to expand into Dallas (exclusive)
His name was always built for the Valley, and after his post-grad startup sputtered out, Stormy Shippy sailed west. He landed at BloomReach, a digital marketing company serving several large Dallas-based retailers, such as Neiman Marcus and JCPenney. When he got there, Bloomreach was made up of 40 employees. Now, the company has 300. Read […]
Dutch Police wins best website of the year award
Politie.nl (Website of the Dutch Police) has once again been chosen as Best Website of the Year and Best Government Website by the Dutch online marketing community Emerce. This year, 892.000 votes were counted. The website of the Dutch Police was praised for its functional organisation, clarity and ability to inform its 2.5 million diverse […]
Today, Every Business Must Transform Itself Into A Platform
In 2001, Microsoft CEO Steve Ballmer delared war on the open source community. He called Linux a cancer and argued, essentially, that anybody who used open source resources was putting their business at risk. He even went as far as to urge the government not to support open source projects. From Microsoft’s point of view, it was an […]
BloomReach acquires Hippo to create, personalize, and measure every digital experience
Over two-thirds of “digital native” visitors — people born or brought up during the age of digital technology — now expect a personalized web experience. And that need for personalization extends across every device. But it is hard to personalize for an audience that remains anonymous until they sign up for your offer or identify themselves with […]
BloomReach shoots for more complete digital experience with Hippo acquisition
BloomReach, which helps ecommerce companies personalize buying experiences using data and algorithms, announced today that it was acquiring Amsterdam-based web content management vendor, Hippo for an undisclosed amount. It’s an interesting deal in that it brings together a company that offers personalization and optimization in an ecommerce context with one that helps manage web content and more generalized digital experiences beyond […]
