5 Brands Winning With Personalized Search
Semantic search is the lifeblood for many ecommerce businesses in today’s market. This is because buyers expect easy navigation, personalized search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. In short, users have high expectations of their search engines in today’s highly competitive digital commerce market. But […]
Improving Your Ecommerce Email Marketing
Email marketing has long been praised as royalty amongst available digital marketing channels for ecommerce businesses. But with the rise of so many new apps, ad types, and social networks, has the crown slipped for email as the king of digital marketing? Well, it certainly had a wobble. Especially with the recent changes to Apple Mail’s […]
User-Based Personalization Just Got Easier
Shoppers are expecting more personalized experiences when shopping online. With the rise of online shopping brought on by the pandemic over the last few years, B2C and B2B businesses know that ecommerce is here to stay. Thankfully, Bloomreach Discovery has been solving the personalization problem in product discovery for years. And we’re just getting started. […]
What Does Personalization Mean in Ecommerce Search?
Too many brands are taking their ecommerce site search for granted. After all, in 2022, there were a total of 268 million digital shoppers in the US alone, and many of those shoppers will turn to your site’s search bar first. These days, it’s not even enough to serve up relevant search results (a bar […]
Easily Automate Search Result Rankings for More Revenue With Bloomreach Discovery
As Bloomreach deepens its AI-driven product discovery capabilities, Bloomreach Discovery is now one of the only ecommerce product discovery solutions available that will allow users will be able to create experiences that are optimized for revenue generation based on the unique buying patterns of their customers. With our new enhancements, we have optimized our ranking […]
The Best Email Marketing Campaigns for a Recession
As turbulent economic times approach, companies all over the world are reevaluating their priorities to deal with a wide variety of new challenges. The time has never been better to double down on the best tool in your marketing arsenal — personalized email campaigns. Creating an email marketing campaign personalized with first-party data is the fuel you need […]
