The Personalization Puzzle: Assembling the Pieces of Connected Commerce Experiences
At Bloomreach, we believe that the best way to achieve personalization success is by thinking of it like a puzzle. Each puzzle piece is essential to a complete picture, but it must be assembled correctly to see its true value. Even if you have all the right pieces, if you arrange them into an image […]
Unlocking the True Value (and Cost) of Site Search and Merchandising for Your Business
When you’re looking up a restaurant menu or an intended purchase online, what is one of the pieces of information that you seek out with conscious intent? If you said price, then we appreciate your honesty. Whether we want to admit it or not, money matters, especially when it boils down to your business spend. […]
Why Grocery Brands Should Ditch Instacart and Own Their Online Marketplace
The last few years have been hectic for the grocery industry, to say the least. And no company knows how quickly the market can change better than Instacart. Once the answer to all of the grocery industry’s problems, Instacart has lived long enough to see itself become a villain. More and more grocers are recognizing […]
Why Self-Learning AI Is a Game Changer in Ecommerce Site Search
The early days of artificial intelligence (AI) weren’t as shiny or sleek as our science fiction movie favorites would lead us to believe. But it’s no wonder these depictions are so heavily ingrained in our imaginations — after all, humans have been mulling over the idea of the mechanical man since the days of the […]
A Winning First-Party Data Strategy for Ecommerce
Winning in digital commerce in today’s uber competitive online marketplace starts with having a top notch ecommerce data strategy that can lead to offering personalized commerce experiences for your loyal customers. Ensuring that your marketing strategy is a data-driven strategy is arguably the most important step in optimizing your marketing efforts for your ecommerce business. […]
The Art of Leveraging Commerce Data to Create Personalized, End-to-End Marketing Campaigns
Welcome to part three of our “The Way to Data” series, where we discuss the combination of data and ecommerce personalization. Follow along for best practices, insights, and tips to create winning business strategies and better customer experiences. We get it — big data can be intimidating to businesses. Whether you’re experiencing inadequacy with data […]
