Algorithm-Driven vs. Rule-Driven Recommendations in Ecommerce
Bloomreach Discovery makes it easy to recommend products that match each customer’s preferences and behaviors. But to get the most value out of your personalized recommendations, you’ll need to understand the difference between algorithm-driven recommendations and rule-driven ones. Read on to learn about the differences between the two, as well as when you should use […]
5 Ways To Streamline Revenue With Personalized Search
Most of us have regularly discussed personalization with a friend, family member, or colleague. Maybe you were a bit creeped out by how “on point” your TikTok algorithm has been lately, or perhaps you were targeted for an ad with a specific item you don’t even remember discussing out loud. These examples are just two […]
Customer Engagement Strategies: 5 Proven Ways to Boost Loyalty in 2025
In today’s ever-competitive market, businesses are continuously striving to engage customers in meaningful ways. It’s not enough to simply set up a business and wait for customers to come to you. Fostering valuable and persistent customer engagement is a challenge that every brand needs to focus on and keep in the foreground of their business […]
5 Personalized Search Best Practices That Can Transform Your Grocery Store’s Aisles
As more people turned to online grocery shopping during the height of the pandemic, it changed the grocery industry in a major way. So, grocery businesses have been going through some big ups and downs in most markets because of it. For example, COVID created an excess of demand that subsequently dropped back to more […]
3 Site Search Best Practices for Your Commerce Brand
Some things are made to set and forget — Amazon’s Subscribe and Save, a slow cooker, or a Roomba. You just fine-tune the settings to what you want, and then you don’t have to think about it for the foreseeable future. Other things in life can be automated to some degree, but they still need […]
What Is Ecommerce Product Discovery (And How Do You Get It Right)?
Ecommerce product discovery is the full set of tools and experiences that help shoppers find the right product, whether they know exactly what they want or are just starting to browse. It covers far more than the search bar: category navigation, filtering, recommendations, personalization, and merchandising all work together to move a shopper from landing […]