Crucial Trends From 2023 Shaping Ecommerce’s Landscape in 2024

In a year marked by economic uncertainty and price sensitivity, ecommerce faced many unknowns and navigated numerous challenges. Among these concerns, there was unpredictability around earlier seasonal shopping habits (and the pre-BFCM deals to go along with them), making Black Friday and Cyber Monday softer in terms of demand over previous years. There was also […]

7 Ecommerce Case Studies To Inspire You

In the highly competitive world of digital commerce, relevancy needs to be a top priority.  If you’re not consistently meeting consumer expectations, they won’t hesitate to move on to a competitor. Online businesses must constantly be aware of ways to keep customers engaged and coming back. That’s why we’ve pulled together the following seven real-world ecommerce […]

The Value of Personalized Product Recommendations in Ecommerce

Matching the right customers with the perfect products is an essential task for any ecommerce business, which is why product recommendations are so important for success. But recommending items online isn’t a simple job. While customers can get tailored recommendations from a sales rep in brick-and-mortar stores, ecommerce brands need to build recommendation systems that […]

The Importance of Personalized Search

Have you ever gone into a coffee shop or restaurant where the cashier already knows what you’re going to order because they recognize you? “Would you like your usual?” they ask. This is personalization, and consumers love it. The ability to personalize search results for your digital commerce customers based on web history or other […]

Ecommerce Personalization in Action: Five Ways That Businesses Have Leveraged AI and Personalization

The increased accessibility to artificial intelligence (AI) and machine learning has generated incredible advancements with ecommerce personalization efforts in digital commerce.  The sheer speed at which the machines ingest commerce data and make it usable for companies in creating a customer-centric experience is staggering. And it’s only going to keep improving as companies desire to […]

Algorithm-Driven vs. Rule-Driven Recommendations in Ecommerce

Bloomreach Discovery makes it easy to recommend products that match each customer’s preferences and behaviors. But to get the most value out of your personalized recommendations, you’ll need to understand the difference between algorithm-driven recommendations and rule-driven ones.  Read on to learn about the differences between the two, as well as when you should use […]