What Is a Digital Experience Platform?
Crafting useful and seamless digital experiences for your customers is no longer an optional bonus for businesses. It’s now a financial imperative if you want to engage and retain a modern audience. Today’s customers interact and shop across multiple channels and through a variety of devices, and they expect experiences that are consistent and unified […]
What Is Contextual Personalization?
Ecommerce shops live or die by the customer experience. If they can optimize their websites for their customers, they can thrive. If not, their future is far less bright. To provide the best possible site experience for customers, you need to understand them. You need to know what’s important to them. Do they like hunting […]
Crucial Trends From 2023 Shaping Ecommerce’s Landscape in 2024
In a year marked by economic uncertainty and price sensitivity, ecommerce faced many unknowns and navigated numerous challenges. Among these concerns, there was unpredictability around earlier seasonal shopping habits (and the pre-BFCM deals to go along with them), making Black Friday and Cyber Monday softer in terms of demand over previous years. There was also […]
7 Ecommerce Case Studies To Inspire You
In the highly competitive world of digital commerce, relevancy needs to be a top priority. If you’re not consistently meeting consumer expectations, they won’t hesitate to move on to a competitor. Online businesses must constantly be aware of ways to keep customers engaged and coming back. That’s why we’ve pulled together the following seven real-world ecommerce […]
The Value of Personalized Product Recommendations in Ecommerce
Matching the right customers with the perfect products is an essential task for any ecommerce business, which is why product recommendations are so important for success. But recommending items online isn’t a simple job. While customers can get tailored recommendations from a sales rep in brick-and-mortar stores, ecommerce brands need to build recommendation systems that […]
The Importance of Personalized Search
Have you ever gone into a coffee shop or restaurant where the cashier already knows what you’re going to order because they recognize you? “Would you like your usual?” they ask. This is personalization, and consumers love it. The ability to personalize search results for your digital commerce customers based on web history or other […]
