How To Harness AI for More Engaging SMS Campaigns
In recent years, SMS marketing has emerged as a powerful way for businesses to reach and engage with their customers. The channel consistently generates impressive numbers and head-turning results, offering everything from a boost to your brand awareness to increased conversions. But achieving these results requires a smart SMS strategy and the right tools to […]
What is Zero-Party Data and Why is it Important?
It is one of the hottest buzzwords in marketing right now. Zero-party data. And it’s all about asking instead of inferring. Why should you care? Customers are becoming increasingly wary of how their data is being collected and used. And legislation like the General Data Protection Regulation (GDPR) are starting to be more strictly enforced. […]
Say Hello to Incredible Growth: The Power of Conversational Commerce
What don’t you like about the ecommerce experience right now? Is it the lack of customer service and product experts? Perhaps it’s the frustration of being unable to physically touch, feel, or try on the product before purchasing. Or maybe it’s the hassle of returning items. Whatever the reason, it’s clear that traditional ecommerce has […]
What Is a Digital Experience Platform?
Crafting useful and seamless digital experiences for your customers is no longer an optional bonus for businesses. It’s now a financial imperative if you want to engage and retain a modern audience. Today’s customers interact and shop across multiple channels and through a variety of devices, and they expect experiences that are consistent and unified […]
What Is Contextual Personalization?
Ecommerce shops live or die by the customer experience. If they can optimize their websites for their customers, they can thrive. If not, their future is far less bright. To provide the best possible site experience for customers, you need to understand them. You need to know what’s important to them. Do they like hunting […]
Crucial Trends From 2023 Shaping Ecommerce’s Landscape in 2024
In a year marked by economic uncertainty and price sensitivity, ecommerce faced many unknowns and navigated numerous challenges. Among these concerns, there was unpredictability around earlier seasonal shopping habits (and the pre-BFCM deals to go along with them), making Black Friday and Cyber Monday softer in terms of demand over previous years. There was also […]
