How To Lessen the Impact of Ecommerce Returns
As the popularity of online shopping grows, so too does the frequency with which online shoppers are returning the products they’ve purchased online. This has led to an ecommerce returns issue that’s leaving companies of all sizes and verticals trying to stop the bleeding on their bottom line. Why Do Ecommerce Returns Happen? Ecommerce returns refer to the […]
Welcome Email Series: A 7-Step Guide to Boost Conversions
The common advice on welcome email series focuses almost entirely on timing: send within an hour, space emails three days apart, don’t overwhelm the subscriber. Timing matters, but it’s rarely what separates high-performing sequences from forgettable ones. What actually drives revenue from a welcome series is structure: knowing which types of emails to send, in […]
Beyond The Cookie: Harnessing Your First-Party Data To Identify Your Best Customers (With Quickstart Guide)
The 80/20 Rule and Your Customers The “80/20” rule, formally known as the Pareto Principle, states that for most outcomes, roughly 80% of consequences come from 20% of causes. In terms of ecommerce, this rule means it’s crucial to know our “best customers.” It’s been well documented that this principle extends to consumer spending: 80% […]
The Power of Customer Data Platforms: Insights From Bloomreach and valantic
The ever-changing landscape of customer experience is leading companies on a relentless quest for the best solutions to engage, retain, and delight their customers. Bloomreach works closely with implementation partner valantic to ensure joint customers receive the most value out of CDP and marketing automation use cases. Keep reading as our industry experts shed light […]
The Ultimate Ecommerce Merchandising Guide: Mastering the Basics
Merchandising is all about opportunities — it always has been. It’s all about placing the right products in a way that influences your customers’ purchasing behavior, increases their satisfaction, and boosts your bottom line. In recent years, it’s become just as important to implement an effective merchandising strategy on your ecommerce site as it is […]
Drive Revenue With Predictive Marketing Techniques
Predicting your customers’ next steps is no longer a novel tactic. In fact, predictive marketing is more popular and more possible than ever before. In today’s data-driven world, customer data has become a goldmine for businesses looking to gain a competitive edge. By harnessing the power of predictive analytics tools and software, brands can unlock […]