The Ultimate Ecommerce Merchandising Guide: Mastering the Basics
Merchandising is all about opportunities — it always has been. It’s all about placing the right products in a way that influences your customers’ purchasing behavior, increases their satisfaction, and boosts your bottom line. In recent years, it’s become just as important to implement an effective merchandising strategy on your ecommerce site as it is […]
Drive Revenue With Predictive Marketing Techniques
Predicting your customers’ next steps is no longer a novel tactic. In fact, predictive marketing is more popular and more possible than ever before. In today’s data-driven world, customer data has become a goldmine for businesses looking to gain a competitive edge. By harnessing the power of predictive analytics tools and software, brands can unlock […]
Building the Best Semantic Search Engine With Loomi
Have you heard of semantic search? Or semantic understanding? If you’re responsible for driving online revenue for your business, chances are you’ve heard these terms before. At Bloomreach, we define “semantic search” as a search engine built with semantic understanding. This is beyond natural language processing (NLP), which is the ability of machines to understand […]
How To Harness AI for More Engaging SMS Campaigns
In recent years, SMS marketing has emerged as a powerful way for businesses to reach and engage with their customers. The channel consistently generates impressive numbers and head-turning results, offering everything from a boost to your brand awareness to increased conversions. But achieving these results requires a smart SMS strategy and the right tools to […]
What is Zero-Party Data and Why is it Important?
It is one of the hottest buzzwords in marketing right now. Zero-party data. And it’s all about asking instead of inferring. Why should you care? Customers are becoming increasingly wary of how their data is being collected and used. And legislation like the General Data Protection Regulation (GDPR) are starting to be more strictly enforced. […]
Say Hello to Incredible Growth: The Power of Conversational Commerce
What don’t you like about the ecommerce experience right now? Is it the lack of customer service and product experts? Perhaps it’s the frustration of being unable to physically touch, feel, or try on the product before purchasing. Or maybe it’s the hassle of returning items. Whatever the reason, it’s clear that traditional ecommerce has […]
