3 Ecommerce Personalization Strategies From Bloomreach and KPS
Adopting the right ecommerce personalization strategies are essential for digital commerce companies in today’s crowded and competitive online marketplace. Ecommerce personalization strategies help to provide customers with a tailored and relevant shopping experience online. This directly leads to increases in engagement, loyalty, and sales. Bloomreach defines ecommerce personalization as the practice of using commerce data […]
Enhancements to Bloomreach Discovery’s Category Ranking Algorithm
Building an intelligent search engine on your ecommerce site is easier said than done. Bloomreach Discovery customers come to us knowing that their shoppers are increasingly demanding seamless and intuitive search experiences. Without the right solution, their frustrated shoppers are quickly moving on to the next online store and money is being left on the […]
Predictive Search: Exploring the Autocomplete Technology and Beyond
Sure, we’ve all experienced instances where technology can be creepy. More often, though, we’ve experienced moments where technology’s ability to read our minds has been very convenient. Take the search bar, for example. If you’ve ever relied on the search bar’s autocomplete to fill in missing letters or correct misspellings, then you know first-hand how […]
Website Personalization Strategy Guide
Catering to your customers is step one for any online business, and out of all the personalization tactics available for brands to use, website personalization is the gold standard. The reason that website personalization is important is an obvious one: Your site is one of the first places people turn to when they want to […]
Email Marketing Segmentation: Best Practice Guide
In a digital world where every brand is trying to speak directly to each consumer, your marketing requires a personalized touch for every campaign you execute. That’s why email segmentation is so important — it can turn your one-size-fits-all emails into tailored, ROI-driving messages. But if you aren’t segmenting your emails, it’s hard to know […]
The 7 Steps To Getting Started With Ecommerce Personalization
While there are dozens of different maturity models on the market that try to explain the different levels of ecommerce personalization and how to climb the ladder to success, we at Bloomreach believe that the best way to measure personalization success is by visualizing it like a puzzle. Every piece of your personalization puzzle is […]