The Perfect Post-Purchase Emails Guide: Examples and Expert Tips
Of all the different types of email campaigns that every marketer should have in their email strategy, the post-purchase email is one of the non-negotiables. Why? Because marketing doesn’t stop when a customer makes a purchase. Your new customers can become longtime brand advocates with the right messaging — all it takes is the right […]
Email Marketing Segmentation: Best Practice Guide
In a digital world where every brand is trying to speak directly to each consumer, your marketing requires a personalized touch for every campaign you execute. That’s why email segmentation is so important — it can turn your one-size-fits-all emails into tailored, ROI-driving messages. But if you aren’t segmenting your emails, it’s hard to know […]
The 7 Steps To Getting Started With Ecommerce Personalization
While there are dozens of different maturity models on the market that try to explain the different levels of ecommerce personalization and how to climb the ladder to success, we at Bloomreach believe that the best way to measure personalization success is by visualizing it like a puzzle. Every piece of your personalization puzzle is […]
E-Commerce Grocery: Grow Revenue Through E-Commerce Personalization
Ecommerce has been growing at a stellar pace over the past few decades in almost every industry. But until the massive changes brought on by COVID-19, online shopping didn’t have a strong presence in the grocery industry. With only 3% of groceries being bought online in the US before the start of the pandemic, retailers […]
How Distributors Can Compete on Experience With a B2B Search Engine
Introduction Don’t let anyone tell you otherwise: The interest in B2B digital commerce has existed over the past 30 years. From all the marketplaces that launched in the 90s to the ecommerce platforms, payment systems, and digital advertising tools that have surfaced over the past two decades, there’s been no shortage of new technologies that […]
Unleash the Power of Personalized Search for Your Distribution Company
In the digital age, B2B distributors must offer a seamless experience on their website, and site search is one fundamental component to achieve this. Site search helps buyers find what they need faster, as well as discover new products or services — all of which could lead to more revenue and a bigger return on […]
