What Is Customer Segmentation? Definition, Models, and Analysis

Customer segmentation is a buzzword that every marketer has heard of. But while the concept of segmentation is a straightforward one, the influence and implications it can have on your marketing strategy warrant an in-depth understanding of the term. Today’s consumers expect some level of personalization in the marketing campaigns they are served, and the […]

3 Ways To Work Smarter With Bloomreach Discovery Merchandising

Merchandisers already have to juggle multiple roles within ecommerce companies, from content creator and personalization expert to site experience designer and A/B testing specialist. Fortunately, Bloomreach Discovery gives you everything you need to do crucial merchandising work more effectively instead of getting bogged down with manual tasks.  Read on for three tips to help you […]

Make the Case for Product Search as Your Next Ecommerce Priority

Product search is a journey for every company. Still, businesses should strive to get to the same destination: presenting relevant, personalized, and meaningful search results that entice their customers or buyers to act. This is completely possible with the right search technology. While there are dozens of ways to allocate your ecommerce budget, grow revenue, […]

3 Ecommerce Personalization Strategies From Bloomreach and KPS

Adopting the right ecommerce personalization strategies are essential for digital commerce companies in today’s crowded and competitive online marketplace. Ecommerce personalization strategies help to provide customers with a tailored and relevant shopping experience online. This directly leads to increases in engagement, loyalty, and sales. Bloomreach defines ecommerce personalization as the practice of using commerce data […]

Enhancements to Bloomreach Discovery’s Category Ranking Algorithm

Building an intelligent search engine on your ecommerce site is easier said than done. Bloomreach Discovery customers come to us knowing that their shoppers are increasingly demanding seamless and intuitive search experiences. Without the right solution, their frustrated shoppers are quickly moving on to the next online store and money is being left on the […]

Predictive Search: Exploring the Autocomplete Technology and Beyond

Sure, we’ve all experienced instances where technology can be creepy. More often, though, we’ve experienced moments where technology’s ability to read our minds has been very convenient. Take the search bar, for example. If you’ve ever relied on the search bar’s autocomplete to fill in missing letters or correct misspellings, then you know first-hand how […]