Make Digital Merchandising Easier With a “Good” Product Search Solution
As a creative and energized department, marketing has dozens of activities going on at once to move the needle on its annual targets. Quarterly campaigns, paid ads, speaking and networking engagements, virtual and in-person events, and relevant and engaging content — the list goes on and on. But the ecommerce team within this department needs […]
Stack the Merchandising Odds in Your Favor by Doubling Down on “the 20%”
Knowing where to allocate your marketing spend is a game of chance. You never know which ecommerce initiative will take your business’ pawn across all of the tiles of the game board to victory. But how does one win during peak season in such a competitive environment, especially with a looming recession where consumer sentiment […]
How To Automatically Personalize Your Search Experience in Bloomreach Discovery
Whether it’s site search or merchandising, artificial intelligence (AI) has already started shaping the future of ecommerce. Fortunately, with Bloomreach Discovery, you can get ahead of the game with some of the most advanced AI-driven product discovery on the market. In fact, with just a little bit of setup, you can have Bloomreach Discovery’s AI […]
Ecommerce for Distributors Is Easy With the Right Product Discovery Solution
Have you ever visited a website where it was nearly impossible to find what you needed, the search results weren’t relevant, or the product recommendations were way off? While some websites do a great job of meeting customer needs and guiding you through the sales process, others make it difficult to find the right product […]
Get the Fastest ROI of Any Product Search Solution With Bloomreach Discovery
What Google did for content search, Bloomreach has done for product search. Many of us don’t remember — or have a hard time remembering — what life was like before Google search was rolled out in the late 90s. Now, we are so accustomed to the search engine’s ability to organize and index information to […]
What Is Customer Lifetime Value (LTV) and How to Calculate It? The Ultimate Guide
The importance of customer lifetime value (also called CLV, CLTV, LCV, or LTV marketing) has been understated for a long time. And more often than not, it’s the most important metric that companies ignore. Marketers have been writing about how important knowing CLV and LTV is for years, but it’s still being ignored or underutilized: only […]
