Ecommerce for Distributors Is Easy With the Right Product Discovery Solution
Have you ever visited a website where it was nearly impossible to find what you needed, the search results weren’t relevant, or the product recommendations were way off? While some websites do a great job of meeting customer needs and guiding you through the sales process, others make it difficult to find the right product […]
Get the Fastest ROI of Any Product Search Solution With Bloomreach Discovery
What Google did for content search, Bloomreach has done for product search. Many of us don’t remember — or have a hard time remembering — what life was like before Google search was rolled out in the late 90s. Now, we are so accustomed to the search engine’s ability to organize and index information to […]
What Is Customer Lifetime Value (LTV) and How to Calculate It? The Ultimate Guide
The importance of customer lifetime value (also called CLV, CLTV, LCV, or LTV marketing) has been understated for a long time. And more often than not, it’s the most important metric that companies ignore. Marketers have been writing about how important knowing CLV and LTV is for years, but it’s still being ignored or underutilized: only […]
What Is a Customer Data Platform (CDP) and the Benefits of It? The Definitive Guide
You’ve heard the buzz about customer data platforms. You’ve heard the letters CDP bandied about. Maybe your boss asked you if your company needs a CDP. Maybe you’re a boss wondering the same thing. Whatever questions you have about CDPs, you’ve come to the right place. We’re here to give you all the info you […]
5 Email Campaigns You Can Implement Right Now To Drive Revenue
There’s no denying that emails can do wonders for ecommerce businesses — after all, emails can generate an ROI of $36 for every $1 spent. But knowing what’s possible and actually achieving that ROI through email are two different stories. Fortunately, if you’re using Bloomreach Engagement, you already have access to a world-class email platform […]
How To Lessen the Impact of Ecommerce Returns
As the popularity of online shopping grows, so too does the frequency with which online shoppers are returning the products they’ve purchased online. This has led to an ecommerce returns issue that’s leaving companies of all sizes and verticals trying to stop the bleeding on their bottom line. Why Do Ecommerce Returns Happen? Ecommerce returns refer to the […]
