Email Marketing Segmentation: Best Practice Guide

In a digital world where every brand is trying to speak directly to each consumer, your marketing requires a personalized touch for every campaign you execute. That’s why email segmentation is so important — it can turn your one-size-fits-all emails into tailored, ROI-driving messages. But if you aren’t segmenting your emails, it’s hard to know […]

The 7 Steps To Getting Started With Ecommerce Personalization

While there are dozens of different maturity models on the market that try to explain the different levels of ecommerce personalization and how to climb the ladder to success, we at Bloomreach believe that the best way to measure personalization success is by visualizing it like a puzzle. Every piece of your personalization puzzle is […]

E-Commerce Grocery: Grow Revenue Through E-Commerce Personalization

Ecommerce has been growing at a stellar pace over the past few decades in almost every industry. But until the massive changes brought on by COVID-19, online shopping didn’t have a strong presence in the grocery industry.  With only 3% of groceries being bought online in the US before the start of the pandemic, retailers […]

How Distributors Can Compete on Experience With a B2B Search Engine

Introduction Don’t let anyone tell you otherwise: The interest in B2B digital commerce has existed over the past 30 years. From all the marketplaces that launched in the 90s to the ecommerce platforms, payment systems, and digital advertising tools that have surfaced over the past two decades, there’s been no shortage of new technologies that […]

Unleash the Power of Personalized Search for Your Distribution Company

In the digital age, B2B distributors must offer a seamless experience on their website, and site search is one fundamental component to achieve this. Site search helps buyers find what they need faster, as well as discover new products or services — all of which could lead to more revenue and a bigger return on […]

Make Digital Merchandising Easier With a “Good” Product Search Solution

As a creative and energized department, marketing has dozens of activities going on at once to move the needle on its annual targets. Quarterly campaigns, paid ads, speaking and networking engagements, virtual and in-person events, and relevant and engaging content — the list goes on and on. But the ecommerce team within this department needs […]