B&S Introduces Ecommerce to B2B With an Experience-First Approach
B&S is a leading international trade and wholesale distributor based in The Netherlands. It offers over 40,000 products across an assortment of food and beverage, electronics, luxury goods, and more. B&S boasts a diverse and broad range of niche B2B products, and historically has sold mostly via offline channels. While it had a limited ecommerce […]
Bloomreach Is Among G2’s Top Software Products for 2022
Bloomreach’s powerful Commerce Experience Cloud gives brands the ability to deliver truly personalized customer experiences, and now peer-to-peer review site G2 has recognized Bloomreach as having some of the best software products of 2022. In the “Content Management Product” category, Bloomreach was ranked #3 among the 50 companies selected. That’s because Bloomreach Content, our headless […]
A Vue of the Future: The Power Behind the Bloomreach Vue Storefront Integration That Modernizes Commerce Teams
Replatforming is not easy. It is high stakes, takes a lot of initiative, and can be expensive. But, if you’re looking to transform your businesses’ digital experiences into something meaningful, it may be the best route to take, especially if your company wants to future-proof itself to weather the massive shift to digital. As ecommerce […]
Examining the 4 Steps Buyers Should Take on Your B2B Ecommerce Website
Since there’s a lot of talk about “good” digital experiences lately, especially when it comes to business to business (B2B) ecommerce, the meaning behind their creation and implementation often gets lost along the way. Nonetheless, many distributors are adopting ecommerce strategies and building out their tech stacks, with the adoption growth rate steadily increasing every […]
The Importance of Ecommerce Personalization in B2C Marketing
As customer demands of brands soar higher and higher, the importance of ecommerce personalization in B2C marketing is at an all-time high. Personalization in ecommerce is the process of delivering personal experiences online by dynamically showing content, product recommendations, and specific offers based on previous actions. These previous actions include purchase history, browsing behavior, demographics, […]
Driving B2B Ecommerce Excellence: The Critical Role of a Digital Experience Platform (DXP)
Expanding purchasing and sales online can mean great things for a distributor of B2B products — new markets, more revenue, and less stress on your in-person sales force. However, for many B2B companies moving into digital for the first time, it can be overwhelming to make sense of all the new terminology, principles, metrics, and […]