The Personalization Puzzle: Assembling the Pieces of Connected Commerce Experiences
At Bloomreach, we believe that the best way to achieve personalization success is by thinking of it like a puzzle. Each puzzle piece is essential to a complete picture, but it must be assembled correctly to see its true value. Even if you have all the right pieces, if you arrange them into an image […]
The Magic of Data-Driven Commerce Experiences
It’s easy to overlook just how essential data is to the commerce experience. To see it as a driver of operational efficiency or useful in optimizing business results, rather than integral to building the experience itself. After all, commerce existed long before the age of digital. Throughout the history of commerce, haven’t businesses been able […]
The Future Is Headless: Is Your Company Ready?
“Headless commerce” is one of the hottest buzzwords in ecommerce right now. But what does it really mean? In its simplest form, headless commerce is an ecommerce solution where the front-end presentation (head) has been decoupled from the back-end commerce functionality. The front end — or head — is often a user interface, social commerce, […]
The Art of Leveraging Commerce Data to Create Personalized, End-to-End Marketing Campaigns
Welcome to part three of our “The Way to Data” series, where we discuss the combination of data and ecommerce personalization. Follow along for best practices, insights, and tips to create winning business strategies and better customer experiences. We get it — big data can be intimidating to businesses. Whether you’re experiencing inadequacy with data […]
Performance Review: How Bloomreach Content Stacks Up
Bloomreach Content is a headless content management system (CMS) built for commerce. It allows companies to manage their storefront, easily add products to pages, and most importantly, drive results fast. But simply saying the results are fast is meaningless without hard data. That’s why our team conducted performance testing for the Bloomreach Content (SaaS) Page […]
Bloomreach’s Road to the MACH Alliance
Today marks another exciting milestone for Bloomreach — we are now a part of the MACH Alliance. The MACH Alliance is a group of independent tech companies advocating for open, best-of-breed technology ecosystems. The Alliance aims to educate and support the industry as a whole on what to look out for when moving from legacy […]