What Is a Digital Experience Platform?
Crafting useful and seamless digital experiences for your customers is no longer an optional bonus for businesses. It’s now a financial imperative if you want to engage and retain a modern audience. Today’s customers interact and shop across multiple channels and through a variety of devices, and they expect experiences that are consistent and unified […]
7 Ecommerce Case Studies To Inspire You
In the highly competitive world of digital commerce, relevancy needs to be a top priority. If you’re not consistently meeting consumer expectations, they won’t hesitate to move on to a competitor. Online businesses must constantly be aware of ways to keep customers engaged and coming back. That’s why we’ve pulled together the following seven real-world ecommerce […]
Ecommerce Personalization in Action: Five Ways That Businesses Have Leveraged AI and Personalization
The increased accessibility to artificial intelligence (AI) and machine learning has generated incredible advancements with ecommerce personalization efforts in digital commerce. The sheer speed at which the machines ingest commerce data and make it usable for companies in creating a customer-centric experience is staggering. And it’s only going to keep improving as companies desire to […]
7 Examples That Showcase the Power of Ecommerce Partnerships
In today’s booming digital commerce marketplace, understanding the ecommerce ecosystem and your company’s place in it is extremely important. The ecommerce ecosystem is a collection of tools and solutions, each playing a crucial role in helping you create a more personalized digital experience for your customers. That can include having multiple pieces of a technology […]
The Personalization Puzzle: Assembling the Pieces of Connected Commerce Experiences
At Bloomreach, we believe that the best way to achieve personalization success is by thinking of it like a puzzle. Each puzzle piece is essential to a complete picture, but it must be assembled correctly to see its true value. Even if you have all the right pieces, if you arrange them into an image […]
The Magic of Data-Driven Commerce Experiences
It’s easy to overlook just how essential data is to the commerce experience. To see it as a driver of operational efficiency or useful in optimizing business results, rather than integral to building the experience itself. After all, commerce existed long before the age of digital. Throughout the history of commerce, haven’t businesses been able […]