Winning With a MACH Personalization Strategy
In the fast-paced world of ecommerce, staying ahead of the curve is essential for success. One of the most powerful tools in a retailer and brand’s arsenal is personalization. Tailoring the shopping experience to individual customers can significantly enhance engagement, satisfaction, and ultimately, sales. But to truly excel in this realm, businesses must leverage cutting-edge […]
What is Zero-Party Data and Why is it Important?
It is one of the hottest buzzwords in marketing right now. Zero-party data. And it’s all about asking instead of inferring. Why should you care? Customers are becoming increasingly wary of how their data is being collected and used. And legislation like the General Data Protection Regulation (GDPR) are starting to be more strictly enforced. […]
What Is a Digital Experience Platform?
Crafting useful and seamless digital experiences for your customers is no longer an optional bonus for businesses. It’s now a financial imperative if you want to engage and retain a modern audience. Today’s customers interact and shop across multiple channels and through a variety of devices, and they expect experiences that are consistent and unified […]
7 Ecommerce Case Studies To Inspire You
In the highly competitive world of digital commerce, relevancy needs to be a top priority. If you’re not consistently meeting consumer expectations, they won’t hesitate to move on to a competitor. Online businesses must constantly be aware of ways to keep customers engaged and coming back. That’s why we’ve pulled together the following seven real-world ecommerce […]
Ecommerce Personalization in Action: Five Ways That Businesses Have Leveraged AI and Personalization
The increased accessibility to artificial intelligence (AI) and machine learning has generated incredible advancements with ecommerce personalization efforts in digital commerce. The sheer speed at which the machines ingest commerce data and make it usable for companies in creating a customer-centric experience is staggering. And it’s only going to keep improving as companies desire to […]
7 Examples That Showcase the Power of Ecommerce Partnerships
In today’s booming digital commerce marketplace, understanding the ecommerce ecosystem and your company’s place in it is extremely important. The ecommerce ecosystem is a collection of tools and solutions, each playing a crucial role in helping you create a more personalized digital experience for your customers. That can include having multiple pieces of a technology […]