B2B Best Practices Champion Digitization: Our Report With BECK Shows Why
Having spent the better part of the last 10 years evangelizing on the topic of business-to-business (B2B) best practices in ecommerce, I’ve heard all the excuses: “Our products are too technical, complex, and/or customized to sell online.” “Our customers aren’t interested in buying online.” “Ecommerce only works for consumer goods.” In my opinion, B2B should […]
Fluff-Free Content That Merchandisers Should Be Demanding to Drive Conversion
Your Customer Doesn’t Care About Who Manages What On Your Site It’s a frequent push-and-pull, or tug of war, in e-Commerce organizations: what content is “fluff” and what content is essential? Often, it depends on who you ask. Someone within Brand or Marketing insists on highlighting the latest activation or collaboration, whereas a merchandiser pleads […]
Headless CMS vs Decoupled CMS: The Complete Guide
Interest in headless CMS has seen a spectacular rise recently, with an increasing number of businesses using a headless CMS to push content to their users. This shows in Google search trends as well, with a significant uptick in people searching for “headless CMS”. With so much noise surrounding headless CMS, it can be hard […]
Distributors Explore the New Frontier of B2B Ecommerce With the Help of Bloomreach and Shift7 Digital
Over the past few years, the dynamic between business-to-business (B2B) manufacturers and distributors changed in major ways. Because COVID-19 has caused extreme disruptions in the supply chain, it’s become even more difficult for distributors to keep pace with shifting consumer demands. Now more than ever, B2B distributors need to create a new business model that […]
Winning With a MACH Personalization Strategy
In the fast-paced world of ecommerce, staying ahead of the curve is essential for success. One of the most powerful tools in a retailer and brand’s arsenal is personalization. Tailoring the shopping experience to individual customers can significantly enhance engagement, satisfaction, and ultimately, sales. But to truly excel in this realm, businesses must leverage cutting-edge […]
What is Zero-Party Data and Why is it Important?
It is one of the hottest buzzwords in marketing right now. Zero-party data. And it’s all about asking instead of inferring. Why should you care? Customers are becoming increasingly wary of how their data is being collected and used. And legislation like the General Data Protection Regulation (GDPR) are starting to be more strictly enforced. […]