What Is a Content Management System (CMS), How Does It Work And What Is the CMS Role in Marketing?
Content is becoming one of the main ways businesses interact with their customers. Gone are the days when companies could regard content as a “nice to have” on the side. But content doesn’t affect just marketing — having the right content management system (CMS) to manage content has become a core part of businesses and […]
Why You Need Composable Commerce To Get the Most Out of AI
AI’s been the buzzword of the year (and will remain a hot topic for years to come), and for good reason. In commerce specifically, AI has proven to be useful in enhancing the customer experience throughout the entire shopping journey while making businesses more efficient. So, with the recent spotlight on AI technology, organizations everywhere […]
Why B2B Marketing Personalization Should Be a Main Priority For Distributors
It’s no secret that consumers want things fast, easy, and convenient, and why wouldn’t they if most of their daily tasks consist of a few clicks of the mouse? That’s why when it comes to creating your sales pipeline for prospects, user journeys need to be connected, touchpoints need to make sense, and barriers need […]
The 4 Steps Business Buyers Should Take on Your Distribution Website
When looking at the results of our survey report — “Are B2C Practices the Future of B2B Ecommerce?” — a lot of questions came to mind, with the most important being: How should distributors apply this data to their B2B ecommerce strategies moving forward? As many B2B distributors are realizing, it is no longer enough […]
The 7 Steps To Getting Started With Ecommerce Personalization
While there are dozens of different maturity models on the market that try to explain the different levels of ecommerce personalization and how to climb the ladder to success, we at Bloomreach believe that the best way to measure personalization success is by visualizing it like a puzzle. Every piece of your personalization puzzle is […]
Email Segmentation & Personalization What’s the Difference and Why are They Important
This article was created in cooperation with our partner, Jellyfish. Segmentation and personalization are both crucial elements of email marketing. However, the two words are often used interchangeably rather than addressed as separate and key components within an email marketing strategy. In this blog, we explore the definitions of segmentation and personalization, how they differ from […]