Why B2B Marketing Personalization Should Be a Main Priority For Distributors
It’s no secret that consumers want things fast, easy, and convenient, and why wouldn’t they if most of their daily tasks consist of a few clicks of the mouse? That’s why when it comes to creating your sales pipeline for prospects, user journeys need to be connected, touchpoints need to make sense, and barriers need […]
The 4 Steps Business Buyers Should Take on Your Distribution Website
When looking at the results of our survey report — “Are B2C Practices the Future of B2B Ecommerce?” — a lot of questions came to mind, with the most important being: How should distributors apply this data to their B2B ecommerce strategies moving forward? As many B2B distributors are realizing, it is no longer enough […]
The 7 Steps To Getting Started With Ecommerce Personalization
While there are dozens of different maturity models on the market that try to explain the different levels of ecommerce personalization and how to climb the ladder to success, we at Bloomreach believe that the best way to measure personalization success is by visualizing it like a puzzle. Every piece of your personalization puzzle is […]
Email Segmentation & Personalization What’s the Difference and Why are They Important
This article was created in cooperation with our partner, Jellyfish. Segmentation and personalization are both crucial elements of email marketing. However, the two words are often used interchangeably rather than addressed as separate and key components within an email marketing strategy. In this blog, we explore the definitions of segmentation and personalization, how they differ from […]
How Distributors Can Compete on Experience With a B2B Search Engine
Introduction Don’t let anyone tell you otherwise: The interest in B2B digital commerce has existed over the past 30 years. From all the marketplaces that launched in the 90s to the ecommerce platforms, payment systems, and digital advertising tools that have surfaced over the past two decades, there’s been no shortage of new technologies that […]
Composable Commerce: Understanding the Anatomy of the Ecommerce Ecosystem
The Context for Composable Commerce With worldwide retail ecommerce sales projected to hit $6.19 trillion by 2023 (a massive increase from $3.35 trillion in 2019), you need to make sure your solutions and strategy are set up for ecommerce success. That means that if you’re still using a legacy ecommerce platform, you risk falling behind […]