How Bloomreach Discovery Makes Launching and Managing Multinational Sites Seamless
What we’re seeing across many companies in the post-pandemic era is that they’re trying to expand to more countries and markets, all while relying on a lean and limited workforce. To help these businesses expand, we’ve optimized Bloomreach Discovery to be as automated and efficient as possible. Read on to learn how Bloomreach Discovery can […]
Weird Fish Increases Revenue with Facebook Conversions API and Bloomreach Engagement
In just over two years of using Bloomreach Engagement, our Customer Data and Experience Platform, Weird Fish, a fashion retailer based in the United Kingdom, has achieved multiple revenue-increasing wins with the product. Founded in 1993, Weird Fish holds a simple mission: producing well-priced, well-made, and distinctive clothes that become instant feel-good favorites. Weird Fish […]
Why Bloomreach Is the Best Experience Platform for Composable Commerce
The market is buzzing with the concept of ‘Composable Commerce’. Organizations are disassembling old monoliths and replacing them with ‘Packaged Business Capabilities’, which provide units of functionality that can be easily integrated into a wider stack. In the past, this has been referred to as “microservices”, but the change here is the word ‘composable’. While […]
Competing Like Amazon Business In a Post-Pandemic World
If you have been trapped in a swamp for several weeks, you may have missed the announcement that Amazon’s B2B segment, Amazon Business, hit the $25 billion mark for worldwide revenue in March. This may not surprise you, given how Amazon’s consumer business shaped the buying habits of Millennials and Zoomers who now represent a […]
What Is a Content Management System (CMS), How Does It Work And What Is the CMS Role in Marketing?
Content is becoming one of the main ways businesses interact with their customers. Gone are the days when companies could regard content as a “nice to have” on the side. But content doesn’t affect just marketing — having the right content management system (CMS) to manage content has become a core part of businesses and […]
Why You Need Composable Commerce To Get the Most Out of AI
AI’s been the buzzword of the year (and will remain a hot topic for years to come), and for good reason. In commerce specifically, AI has proven to be useful in enhancing the customer experience throughout the entire shopping journey while making businesses more efficient. So, with the recent spotlight on AI technology, organizations everywhere […]