What Is Content as a Service (CaaS)? Definition, Characteristics and Use Cases
Before getting into the details, Content as a Service (CaaS) or Managed Content as a Service (MCaaS) is a service model which focuses on managing structured content into feeds that other applications and properties can consume and make use of the content according to particular needs. With the explosion of customer touchpoints and expectation of a relevant experience at […]
5 Steps to Choosing a CMS Platform
Choosing a CMS can, at the beginning, seem quite overwhelming. As you start to puzzle your way through the actions that need to be completed, it starts to feel like the actions are numerous and that the completion date keeps moving further and further back. From talking to our customers and partners, we’ve discovered the main […]
The Ultimate Guide to Headless Commerce
Thanks to the web and the Internet of Things (IoT), today’s digital landscape is more focused on the consumer than ever before. As more shopping happens outside of the traditional website, such as on mobile, social, or IoT channels, the traditional eCommerce platforms are not nimble enough to adapt to these new touchpoints in a […]
Digital Transformation and the Experience Era
The following article was first printed in the eTail Nordic 2022 Benchmarking Report. Visit here to download the full report and see additional survey results. Digital transformation. It’s a phrase that’s been around for quite some time now, cited by businesses across industries to demonstrate a commitment to innovation and an ability to keep up with […]
Bloomreach Commerce Pulse: Update on NA, UK & EU eCommerce Traffic and Sales – July, 2020
Early in the month of July, 2020 much of North America and Europe was beginning to re-open from quarantines and strict ‘shelter-in-place’ and ‘lock-down’. And while Canada, much of Europe, and to some degree the U.K. were able to progress their re-openings, that was not the case in the United States – where the virus […]