How AI Can Bridge the Gap Between Offline and Online Commerce
Before the internet, most brands only had to worry about one thing: getting their customers to shop in their store. But since ecommerce changed the game, the online shopping experience has moved steadily into the foreground. In-store and online shopping are now two sides of the same coin, even though many businesses still struggle to […]
Ecommerce Growth Strategy Over Hype: How Not To Get Carried Away by AI
If you’re in ecommerce, there’s no getting away from the AI hype. It’s trending on social media platforms, it’s making headlines, and it’s popping up in every business strategy meeting. Everyone is talking about it, but getting a clear-cut answer on how best to use AI isn’t easy. The buzz around AI can feel somewhat […]
C-Suite Secrets to Success for D2C Brands
The massive amount of new direct-to-consumer brands over the past few years has led to a shift in the relationship between brands and consumers. Direct-to-consumer means selling directly to customers online and therefore bypassing all the middlemen (wholesalers and retailers) that could stand in the way of the sale. This gives control of the customer […]
Perpetual Inventory System vs. Periodic Inventory System: Pros & Cons
It’s an important question: perpetual vs periodic. However, the main difference between a perpetual system and a periodic system is easy to understand: A perpetual inventory system is constantly updated as each sale / order happens; AKA perpetually updating the data. A periodic inventory system is updated manually after each accounting period; AKA periodically updating […]
Coronavirus: The Implications for B2B Commerce
First and foremost the COVID-19 novel coronavirus outbreak is a terrible human tragedy, affecting hundreds of thousands of people across the globe. Living in Seattle as I do – perhaps the first place in North America to really experience the outbreak – you understand how interconnected we are as human beings, and the few degrees […]
Bloomreach Commerce Pulse: Update on US, UK, & EU eCommerce Traffic & Sales – Wk of March 15-21, 2020
The week of March 15 saw the impact of the coronavirus pandemic really hit home across North America, Europe, the United Kingdom, and much of the rest of the world. Governments were forced by the basic math into a difficult decision to ask citizens to ‘shelter in place’, not leave their homes, and to close […]