A Winning First-Party Data Strategy for Ecommerce
Winning in digital commerce in today’s uber competitive online marketplace starts with having a top notch ecommerce data strategy that can lead to offering personalized commerce experiences for your loyal customers. Ensuring that your marketing strategy is a data-driven strategy is arguably the most important step in optimizing your marketing efforts for your ecommerce business. […]
The Future Is Headless: Is Your Company Ready?
“Headless commerce” is one of the hottest buzzwords in ecommerce right now. But what does it really mean? In its simplest form, headless commerce is an ecommerce solution where the front-end presentation (head) has been decoupled from the back-end commerce functionality. The front end — or head — is often a user interface, social commerce, […]
The Art of Leveraging Commerce Data to Create Personalized, End-to-End Marketing Campaigns
Welcome to part three of our “The Way to Data” series, where we discuss the combination of data and ecommerce personalization. Follow along for best practices, insights, and tips to create winning business strategies and better customer experiences. We get it — big data can be intimidating to businesses. Whether you’re experiencing inadequacy with data […]
5 Brands Winning With Personalized Search
Semantic search is the lifeblood for many ecommerce businesses in today’s market. This is because buyers expect easy navigation, personalized search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. In short, users have high expectations of their search engines in today’s highly competitive digital commerce market. But […]
Performance Review: How Bloomreach Content Stacks Up
Bloomreach Content is a headless content management system (CMS) built for commerce. It allows companies to manage their storefront, easily add products to pages, and most importantly, drive results fast. But simply saying the results are fast is meaningless without hard data. That’s why our team conducted performance testing for the Bloomreach Content (SaaS) Page […]
Bloomreach’s Road to the MACH Alliance
Today marks another exciting milestone for Bloomreach — we are now a part of the MACH Alliance. The MACH Alliance is a group of independent tech companies advocating for open, best-of-breed technology ecosystems. The Alliance aims to educate and support the industry as a whole on what to look out for when moving from legacy […]
