The 3-Strike Philosophy of Ecommerce Site Search in the Eyes of B2B Buyers
We hear it at in-person conferences. We see it on our LinkedIn feeds. Long-time practitioners like myself even feel it in our bones. We need to make B2B experiences as easy as B2C. Unfortunately, the switch to digital has been anything but easy for B2B, primarily because of the way the B2B market typically handles […]
What Is Semantic Search? How It Works + Examples
What Is Semantic Search? Semantic search is a data searching technique that uses the intent and contextual meaning behind a search query to deliver more relevant results, putting people at the center of product discovery. But here’s what makes it different from simple keyword matching: semantic search actually understands what your customers are trying to […]
Bloomreach Commerce Pulse: Update on US, UK, & EU eCommerce Traffic & Sales – Wk of March 8-14, 2020
The week of March 8, last week – though it feels a lot longer ago to most of us, was a turbulent one to say the least. It seemed as if the pandemic went from a regional emergency focused on China, Northern Italy, Seattle, and a few cruise ships to a national and global crisis […]
What Is a Content Management System (CMS), How Does It Work And What Is the CMS Role in Marketing?
Content is becoming one of the main ways businesses interact with their customers. Gone are the days when companies could regard content as a “nice to have” on the side. But content doesn’t affect just marketing — having the right content management system (CMS) to manage content has become a core part of businesses and […]
Why B2B Marketing Personalization Should Be a Main Priority For Distributors
It’s no secret that consumers want things fast, easy, and convenient, and why wouldn’t they if most of their daily tasks consist of a few clicks of the mouse? That’s why when it comes to creating your sales pipeline for prospects, user journeys need to be connected, touchpoints need to make sense, and barriers need […]
How To Achieve Customer Centricity With Bloomreach and Voxwise
As businesses continue to digitize and ecommerce grows, companies investing in data-powered customer centricity will be the winners of the future. Small traditional retailers have always known that building a relationship with customers is the key to success. Meanwhile, as retailers grow over time, they often end up pushing products on the masses anonymously. But […]