Distributors Explore the New Frontier of B2B Ecommerce With the Help of Bloomreach and Shift7 Digital
Over the past few years, the dynamic between business-to-business (B2B) manufacturers and distributors changed in major ways. Because COVID-19 has caused extreme disruptions in the supply chain, it’s become even more difficult for distributors to keep pace with shifting consumer demands. Now more than ever, B2B distributors need to create a new business model that […]
Drive Revenue With Predictive Marketing Techniques
Predicting your customers’ next steps is no longer a novel tactic. In fact, predictive marketing is more popular and more possible than ever before. In today’s data-driven world, customer data has become a goldmine for businesses looking to gain a competitive edge. By harnessing the power of predictive analytics tools and software, brands can unlock […]
Building the Best Semantic Search Engine With Loomi
Have you heard of semantic search? Or semantic understanding? If you’re responsible for driving online revenue for your business, chances are you’ve heard these terms before. At Bloomreach, we define “semantic search” as a search engine built with semantic understanding. This is beyond natural language processing (NLP), which is the ability of machines to understand […]
The Future of Mobile Marketing and Why It Is Here To Stay
Whether you realize it or not, mobile marketing is ingrained into the fabric of our lives and has carved out a niche that will likely never be replaced. In fact, mobile has literally become the centerpiece of most customer experiences. The vast majority of web browsing, search engine queries, video consumption, email opens, and social […]
AI, Social Commerce, and Omnichannel: Key Takeaways From Shoptalk Spring 2024
Shoptalk Spring was this week, and Las Vegas is buzzing with over 10,000 people in the ecommerce space, from retailers and brands to tech vendors. While there was the usual bustle up and down the corridors of the Mandalay Bay Resort and Casino, the energy felt supercharged with all the talk about AI adoption, the […]
Solving Your Tech and Data Silo Problems With Bloomreach + Loomi
Siloed data can have major ripple effects on a business. Can’t quite picture it? Just imagine a game of telephone. As each person passes a message to the next, by the time it reaches the last person, the message is oftentimes hardly recognizable anymore. This distortion is a useful metaphor in thinking about the problem […]