Why Bloomreach Is the Best Experience Platform for Composable Commerce
The market is buzzing with the concept of ‘Composable Commerce’. Organizations are disassembling old monoliths and replacing them with ‘Packaged Business Capabilities’, which provide units of functionality that can be easily integrated into a wider stack. In the past, this has been referred to as “microservices”, but the change here is the word ‘composable’. While […]
Searchandising: What Is It, and Why Is It a Winning Combo?
There are a lot of famous combinations throughout history: peanut butter and jelly, Romeo and Juliet, and Batman and Robin — just to name a few. So, we wanted to introduce another great combination: searchandising, which brings together site search and merchandising in the most ideal way. Searchandising, or search merchandising, has gained a ton […]
How Natural Language Processing Can Help Product Discovery
Human language in itself is difficult to master. So, it’s no surprise that there can be a general disconnect between computers and humans. Since computers cannot communicate as organically as we do, we might even assume this separation between the two is larger than it actually is. While computers communicate with one another in code […]
Competing Like Amazon Business In a Post-Pandemic World
If you have been trapped in a swamp for several weeks, you may have missed the announcement that Amazon’s B2B segment, Amazon Business, hit the $25 billion mark for worldwide revenue in March. This may not surprise you, given how Amazon’s consumer business shaped the buying habits of Millennials and Zoomers who now represent a […]
4 Ways an Omnichannel Strategy Improves Customer Experience
Over the past few years, digital transformation has hit hyperdrive. Quarantines and social distancing drove people to digital spaces, or as McKinsey put it, “consumers vaulted five years in the adoption of digital in just eight weeks.” It’s been a change for everyone, even those less experienced with the digital world. In Latin America alone, […]
The 3-Strike Philosophy of Ecommerce Site Search in the Eyes of B2B Buyers
We hear it at in-person conferences. We see it on our LinkedIn feeds. Long-time practitioners like myself even feel it in our bones. We need to make B2B experiences as easy as B2C. Unfortunately, the switch to digital has been anything but easy for B2B, primarily because of the way the B2B market typically handles […]
