How Does Conversational AI Enhance Upselling and Cross-Selling?
By all accounts, everything is going well. Sales are steady, and new customers keep coming back. But what’s next? How can you keep growing your ecommerce brand without overwhelming shoppers or driving them to competitors? Ecommerce marketers must constantly balance revenue growth with customer experience. Upselling (encouraging shoppers to choose a more expensive product) and […]
What Is Agentic AI?
AI is already a big part of most ecommerce businesses, helping them personalize recommendations, automate customer support, and elevate marketing results. But while generative AI has been a powerful tool for generating content and analyzing data, it still requires you to make the first move. Agentic AI takes that burden off your shoulders. Instead of […]
How Machine Learning Personalizes Ecommerce Shopping Experiences
Ecommerce shoppers expect hyper-personalized experiences at every touchpoint, yet many brands struggle to meet these expectations at scale. At the same time, providing a generic experience will only drive customers to competitors. Machine learning (ML) provides a powerful solution by delivering real-time, relevant recommendations customized to individual customers. Let’s explore how machine learning enhances ecommerce […]
What Is Agentic Personalization?
How personalized can a customer experience really be? This question has always troubled businesses, and for years, the answer depended on the number of preset rules, back-end configurations, and manual tweaks you had in place. It took a lot of time, energy, and hands-on execution to get close to a personalized experience. But agentic personalization […]
How To Measure the ROI of Machine Learning in Ecommerce
Warren Buffett has two simple rules for smart investing: These same rules apply to investing in AI for ecommerce. Machine learning can boost revenue, improve customer experience, and automate key processes. But how do you know if it’s actually paying off? Unlike ad campaigns or email marketing, where results are easy to track, AI’s impact […]
5 Critical Customer Loyalty Questions (And Expert Advice To Solve Them)
Building customer loyalty is a goal for every brand, but that doesn’t mean there’s a simple, one-size-fits-all solution. It’s a constant challenge that often leaves brands searching for answers. That’s why we went straight to the experts. We teamed up with our trusted partners Shopify, Loyalty & Reward Co, and Antavo to tackle your most […]