We brought product and customer data together years ago. Now we’re deepening that connection and making it faster and easier to use across Bloomreach products.
Data Hub unifies how product and customer data move into (and across) the Bloomreach stack. It offers a single, streamlined integration designed to simplify onboarding and daily operations for teams that need both rich product data and actionable customer insights.
Below is a quick look at the three pillars powering this streamlined approach and how they help teams move faster with less friction.
Item Collections: Manage Product and Variant Data From One Place
What it is: Item collections are the central space in the Data Hub to store and manage your product and variant data, map it into a structured schema, and make it available to Bloomreach products. You can create a collection, sync source records, configure your schema (including system and custom attributes), verify generated items, and add destinations.
Why it matters:
- Cleaner data, fewer silos. By mapping raw records into a common schema and generating structured items, teams get consistent attributes ready for activation without maintaining separate pipelines per product.
- Faster activation. Once destinations are added, item data can be synced to Bloomreach Engagement and Discovery so marketers and merchandisers can use it in campaigns, personalization, and search/merchandising — no extra hand-offs required.
- Operational clarity at scale. Jobs (e.g., updates, reprocessing) are tracked so teams can monitor progress and troubleshoot efficiently during onboarding and throughout ongoing changes.
The takeaway: Item collections make product data usable and trustworthy across Bloomreach apps by standardizing how it’s ingested, structured, and shared.
Event Streams: Forward Real-Time Customer Behavior Where It’s Needed
What it is: Event streams provide a forwarding system for customer behavior, so that live traffic from your website or server can flow into Bloomreach destinations.
Why it matters:
- Real-time readiness. Connect your sources to Bloomreach Engagement and/or Discovery so incoming behavior is processed where it drives value. If Engagement is connected, data is stored there.
- Flexible patterns. A single stream can be set up for one brand or per region to feed the right Engagement project(s) and a Discovery account, so that teams can balance simplicity and control.
- Right tool for the job. Because event streams focus on live traffic, they complement imports for historical loads, keeping pipelines efficient and cost-aware.
The takeaway: Event streams make it straightforward to route customer behavior to the exact Bloomreach destinations that need it, supporting real-time personalization and helping build great customer experiences.
Unified Administration: One Login, Unified User Management
What it is: Unified administration brings unified login and unified user management across Bloomreach products, including Engagement, Discovery, and Clarity. This simplifies how teams access and manage the platform.
Why it matters:
- Less friction, more control. Teams get a single portal with centralized authentication and streamlined navigation, plus a central place to handle access and permissions.
- Security and governance. Leverage advanced security capabilities such as SSO configuration and security controls (e.g., IP allow/deny list), helping organizations maintain standards as they scale.
The takeaway: Unified administration reduces the operational overhead of managing multiple logins and policies, enabling organizations to scale access and security more easily across teams and regions.
What This Means for Digital Teams
Put together, this set of features delivers a streamlined, unified integration that deepens the connection between product and customer data while making it faster and easier to use:
- One upgraded path in: Data Hub provides a single, unified way to pass data to Bloomreach products, rather than separate pathways per product.
- Consistency from source to activation: Item collections standardize product data, event streams route customer behavior to the right destinations, and unified administration centralizes access and governance.
- Quicker time to value: With cleaner data and simpler routing, teams can move from integration to activation more quickly and with fewer hand-offs.
Where To Learn More
If your teams already rely on rich product data and live customer signals, Data Hub’s unified approach helps you deepen that connection and do it with less complexity, faster activation, and stronger governance.
Explore the different aspects of the Bloomreach Data Hub:
- Item collections: Create a collection, configure schema, generate items, and add destinations to Bloomreach Engagement and Discovery
- Event streams: Connect live website or server events to Bloomreach destinations
- Unified administration: Consolidated login and unified user management across Bloomreach products
