Machine-Learning Marketing: How Loomi Can Accurately Predict the Perfect Campaign

Marketing has grown in leaps and bounds in recent years. There have never been more avenues available for businesses to reach their customers, but finding the right communication method in the madness of ecommerce marketing can be a huge challenge.

There are tons of different channels you can use to engage your audience, and each customer has their own preferences. Some may favor SMS messages, others might consistently click through on email campaigns, and some may tend to engage with your brand via ads — and there’s always a new channel on the rise that might be worth adopting.

To solve this puzzle, brands need to take a personalized approach to connect with their audience. Serving a customer the ideal campaign on their preferred channel is the best way to inspire action and increase customer engagement, but achieving this level of personalization is no small feat.

That’s why machine learning is such an essential tool in any marketer’s toolkit. With artificial intelligence optimizing your customer experience, you can leverage all the relevant customer data at your disposal to craft, orchestrate, and expand on meaningful touchpoints with your audience. 

You just need the right marketing platform with the necessary capabilities to make it happen — which is exactly what Bloomreach offers.

How Machine Learning Marketing Can Level Up Your Campaigns

Understanding customer behavior is the backbone of any successful marketing strategy. You need to know your audience on an individual level to offer a personalized experience with your brand, and machine learning is a powerful tool to help you cultivate long-lasting relationships with your customers.  

Machine learning is a branch of artificial intelligence that can analyze vast amounts of customer data and identify patterns that might escape even the most experienced marketer's eye. These insights can help predict customer responses to different marketing strategies, allowing you to anticipate your recipients’ preferences and create tailored experiences that suit their needs.

Machine learning makes predictive marketing possible, offering the capability to forecast future trends based on historical data. Plus, it continuously learns and adapts to new information — as more data gets fed into the system, the predictions become increasingly accurate.

This constant evolution allows your marketing strategy to refresh and adjust to new inputs at a moment’s notice, incorporating each new data point to make an impact on your customer’s journey. It guarantees that your campaigns can keep up in the ever-changing world of ecommerce. 

The Tools You Need To Reach Your Customers Where It Counts

The benefits of plugging machine-learning algorithms into your campaigns are easy to understand, but making them work in practice is another thing entirely. You need a comprehensive platform to make a personalized and flexible strategy work seamlessly with your data, channels, and campaigns, and that’s exactly what you get with Bloomreach. 

Data is the first step in the process — with complete access to your data, you can achieve the next-level personalization that your customers expect. You need to be able to ingest, organize, and activate all the relevant data from each of your customer’s touchpoints, from their past purchases and favorite products to their site activity and preferred channels. 

With Bloomreach’s built-in customer data engine, you can build this 360-degree view of each customer. Our customer data engine consolidates all your data and integrates all your marketing channels into a cohesive whole, translating every known and anonymous interaction into a user profile so you can understand every customer’s relationship with your brand. 

Each profile gives you a rich understanding of each customer’s events, properties, actions, and behaviors. Plus, Bloomreach connects this database with a thorough understanding of your product catalog and each item’s attributes, so you have the comprehensive knowledge you need to fuel incredible customer journeys. 

With a customer data engine in place, you have a solid, data-fueled foundation that your personalized strategy can run on. All you need to complete the puzzle is the power of AI to weave it all into a seamless customer experience.

Loomi, Bloomreach’s AI for ecommerce, is purpose-built to realize this level of personalization that marketers have always dreamed of. Trained on Bloomreach’s 14+ years of data on how customers shop and search, Loomi makes building seamless customer experiences an intuitive process for marketers. 

Using advanced machine learning algorithms, our AI can forecast the next best step in any customer’s journey. Plus, with all your channels seamlessly connected in Bloomreach Engagement, you can automate this prediction process to serve the right campaign to the right customer based on real-time data.

With Loomi, you can build automated omnichannel marketing campaigns that unfold in real time, tailoring your marketing efforts to meet each customer’s unique needs. And Loomi is constantly learning from each new interaction, helping you optimize campaigns that lay out the perfect path to purchase for any audience, on any channel.

Using Loomi To Serve the Right Campaign to the Right Customer on the Right Channel

So, what does this look like in practice? How easy is it to use Loomi to predict the right channel for any campaign?

Bloomreach offers a best channel prediction template in our Engagement platform that makes it simple to identify the channel that has the highest probability of leading to the desired result for any campaign. Whether you’re aiming for opens, conversions, subscriptions, or any other metric, our AI can automate this prediction process and build complex journeys based on real-time data with just a few clicks. 

Using our template, you can build a unique set of conditions that target the right audience and serve the right campaign to the right customer on their preferred channel. With each condition module triggered by a specific customer attribute or action, you can craft customer journeys that adapt in real time as your customers make decisions, which then inform the next step in their experience. 

 

For example, you can build an abandoned cart campaign that’s triggered when a customer ends their shopping session on your site without purchasing, hasn’t purchased from your brand recently, has viewed your products in the last 24 hours, and has not been served an abandoned cart campaign within the last week. 

Once all these criteria are met, Loomi can help you predict the best channel to reach this particular audience. Simply by adding a prediction condition module, our AI can analyze each customer’s profile, use machine-learning algorithms to determine whether or not a particular channel is right for them, and then automatically send your campaign via the most appropriate channel to suit their preferences. 

If a customer’s preferred channel is SMS (and they’ve given consent to receive texts from your business), they’ll receive an SMS. If email is their preferred channel, an email campaign will be sent to their inbox. And if a customer doesn’t prefer either email or SMS, they’ll be sent to an ad audience for retargeting.

This is what true personalization looks like, and the best part is that it’s not difficult to build or tedious to maintain. With the machine-learning power of Loomi, you can target, adapt, and personalize your marketing efforts in one comprehensive platform, ensuring that all your channels and campaigns speak directly to each customer based on their unique needs.

Optimize Your Digital Marketing With AI-Powered Personalization

The use case outlined above is just one example of the many ways that Bloomreach Engagement can help you orchestrate omnichannel campaigns and build incredible customer journeys. With the power of Loomi fueling every channel and touchpoint, there’s no limit to what your customer experiences can be.  

Interested in learning more about the incredible ways that Loomi can help you with your personalized marketing efforts? Explore more of our Loomi use cases and start harnessing the limitless potential of AI today.