Easily Automate Search Result Rankings for More Revenue With Bloomreach Discovery
By Carl Bleich
As Bloomreach deepens its AI-driven product discovery capabilities, Bloomreach Discovery is now one of the only e-commerce product discovery solutions available that will allow users will be able to create experiences that are optimized for revenue generation based on the unique buying patterns of their customers.
With our new enhancements, we have optimized our ranking algorithms with the goal of improving ranking on torso/tail queries, especially when using segment-based personalization, and giving greater influence to merchandiser rules on category pages without much user behavior data. We've done this thanks to 13+ years of learning the nuances of how consumers search for products and the optimizations we’ve made to our machine learning algorithms over that time.
What does that mean for search, specifically? It means the “one-size-fits-all” approach to digital commerce product discovery is no more. Let’s learn more from Bloomreach Product Marketing Director Christine Reyes.
Bloomreach Discovery customers will also be able to selectively apply different algorithms through dashboard controls. These pre-built, intelligent algorithms allow search product managers and merchandising teams to customize our AI to accelerate revenue lift for their specific business goals. Algorithms can be applied to different parts of the site or across the entire experience, and those that want to more heavily customize through a developer team will have API-level controls for this. This drives increased efficiency for commerce teams, increased relevance for customers, and increased revenue for businesses.
“Bloomreach has been a pioneer for commerce search for over a decade,” said Raj De Datta, co-founder and CEO, Bloomreach. “We have always believed in an AI-driven approach, paired with easy tools for users to adapt search and category results for their own goals. With our latest release, we’re jumping even farther ahead of the one-size-fits-all approach other search solutions offer for e-commerce, allowing businesses to tailor the product discovery experience for the needs of their business.”
Bloomreach Discovery offers industry-leading AI and the fastest ROI of any product discovery solution. If you’d like to learn more and let us prove it to you, schedule a personalized demo today.