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      Omnichannel Marketing Automation

      Bloomreach Named a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021

      By Peter Jakus

      Aug 12, 2021

      10 min read

      Omnichannel Marketing Automation

      Bloomreach Named a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021

      At Bloomreach, the leader in Commerce Experience™, we have always held the goal of being a leader in the market when it comes to facilitating companies’ abilities to best foster relationships with their customers. 

      That’s why being officially recognized as a Leader by leading global research and advisory firm Forrester means so much to us. 

      Bloomreach was named a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021. We believe the designation proves publicly what we at Bloomreach have known for a long time: that the Bloomreach Experience Platform goes above and beyond to provide exceptional commerce experiences for those who use it. 

      In addition to being recognized as a Leader, Bloomreach ranked highest in the current offering category, which includes criteria such as customer data management, customer analytics, campaign design, and campaign orchestration. 

      The report identifies the most significant cross-channel campaign management providers, evaluating platforms against the aforementioned predetermined range of criteria. The recognition is yet another feather in the cap for Bloomreach as we were also recognized as a Strong Performer earlier in quarter three in The Forrester Wave™: Digital Experience Platforms, Q3, 2021.  

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      The Rapid Integration of Exponea Paved The Way

      This is the first time Bloomreach has participated in The Forrester Wave™ for CCCM independent platforms and gained recognition as a Leader. Prior to the integration of Exponea, Bloomreach was not eligible to be considered for scoring in the CCCM report because it did not have a customer data platform (CDP) as a part of its digital experience platform (DXP) offering. Adding the CDP and marketing automation capabilities of Bloomreach Engagement, our Customer Data and Experience Platform (CDXP), caught the attention of Forrester as this is a big part of scoring well in the category. 

      The Forrester Wave™: CCCM report provides a guide for buyers considering their options in the technology marketplace. To offer an equitable process for all participants, Forrester allows a publicly available methodology, which is applied consistently across all participating vendors. 

      The Forrester Wave™: CCCM consistently provides seekers with an outstanding shortlist of vendors and is the perfect tool to assist in learning who the key players in the market are. It is an important asset to marketing leaders that aids in making crucial decisions for the future. 

      What Does It Mean To Be A Leader?

      What does it take to be a Leader in the The Forrester Wave™: CCCM report? A comprehensive commitment to serving customers at a high level in a variety of different ways. It takes having a product that is strong across the board, rather than in just one area. 

      And it’s not just Forrester’s evaluation that helps create the scoring for companies. Forrester interviews customers and incorporates their feedback into the evaluation process so that end users are represented in the process. So we believe it is the success of our customers using the platform today that is the real reason behind our being named a Leader.

      Our highest marks were scored in the “current offering” category of the scorecard and deeper yet, the highest score possible in the customer analytics criterion (a five of five). Bloomreach also scored among the highest in the customer data management criterion and fourth highest in the measurement and optimization criterion. 

      We are honored to be named a Leader because Forrester’s research process is thorough and exhaustive. The report specifically states: 

      “Bloomreach joins our CCCM evaluation courtesy of its acquisition of Exponea in early 2021. Its Bloomreach Experience Platform combines the newly-branded Bloomreach CDP and Bloomreach Engagement modules with Bloomreach Discovery and Bloomreach Content. Exponea boosts Bloomreach’s strong presence in the retail industry as more than half of its 400 customers are e-commerce retailers or direct-to-consumer (DTC) manufacturers. The remainder span verticals including financial services and telecommunications. European mid market firms represent nearly 90% of its install base, but Bloomreach is rapidly expanding – especially in the Americas – on the heels of the Exponea acquisition as well as a new $150 million round of investment.”

      “Bloomreach differentiates with an intuitive [user experience] UX that makes its complex AI algorithms accessible to marketing users. Its slick testing, optimization, and reporting tools surface opportunities and recommend improvements. It also offers balanced channel orchestration across digital and human assisted channels, though its mobile coverage lags other vendors. Its European retail and banking references registered the most comprehensive channel mix in this study – 12 channels each today with plans to take that number to 17 in the next two years. Digital marketing teams across verticals should consider Bloomreach as an innovative, AI-driven solution to empower their CCCM users.”

      (The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021)

      Bloomreach Engagement Puts Customers First

      Specifically, we feel Bloomreach received this result because our clients are able to take full advantage of our current capabilities to connect with their consumers. In addition to our recognition with Forrester, Bloomreach was recognized as a Customers’ Choice in the May 2021 Gartner Peer Insights ‘Voice of the Customer’: Digital Experience Platforms. 

      We believe our position in The Forrester Wave™: CCCM  signifies that Bloomreach has cemented its place at the top of the market thanks in large part to the acquisition of Exponea in early 2021 and the development of Bloomreach Engagement as the third pillar of the Bloomreach Experience Platform. The determination and hard work of our dedicated team shines through with this designation.

      One customer reference that came from a five-year Bloomreach Engagement (formerly Exponea) user states: “We see a bright future with Bloomreach and its roadmap to bring a headless content management system (CMS) capabilities to the platform”. This reference statement is, in our opinion, proof that the acquisition has been successful and a testament to the hard work put in by Bloomreach employees in 2021 to integrate two companies. 

      As stated in the report, “Digital marketing teams across verticals should consider Bloomreach as an innovative AI-driven solution to empower their CCCM users.” 

      “At Bloomreach, we’re incredibly proud of our CDP offering,” said Bloomreach CEO and co-founder Raj De Datta. “It’s the most loved on the market, and for good reason. Quite simply, it is the best product for e-commerce marketers. It stitches data together, adds analytics on top, and enables actionability to accelerate time-to-market and time-to-value for the marketer.”

      We are truly proud of our Leader designation. We’d like to offer you the opportunity to get a complimentary copy of the report. It will serve as a valuable resource for you in better understanding the market and will aid you in your quest to upgrade your technology stack. 

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      Peter Jakus

      Senior Director of Market Insights

      Peter is the Senior Director of Market Insights at Bloomreach. He is passionate about the ways businesses can leverage data to create customer love and positive business impact. He is a recognized speaker in the fields of web analytics and e-commerce, an ex-Google Trainer (holding this prestigious title for 3 years in a row), founder of e-commerce accelerator MastersGate, and a co-founder of analytics un-conference MeasureCamp Bratislava.

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