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Social Proof Campaign

Drive Hesitant Customers to the Finish Line With Social Proof

Social proof leverages customer psychology to build trust and overcome purchase hesitation by showcasing real customer experiences and behaviors. For example, displaying “12 customers from your area just bought this item” creates urgency and validates quality. This powerful psychological trigger transforms uncertainty into confidence, making it an essential tool for marketers seeking to boost conversions.

Channel

01/03

Products:

Marketing Automation

Industries:

B2B Ecommerce Financial Services Gaming Hospitality & Restaurants Retail Travel & Transporation

Goal:

Acquire Customers

Metrics:

Conversion Rate Revenue Revenue Per Visitor

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Why Marketers Use Bloomreach for Driving Conversions with Social Proof

Customer hesitation at checkout represents millions in lost revenue — studies show that doubt about product quality or brand trustworthiness causes up to 70% of potential buyers to abandon their purchase. You need to address these concerns instantly when they matter most. Bloomreach Engagement makes implementing social proof effortless with real-time customer behavior tracking, location-based targeting, and seamless web layer deployment. Our commerce-first approach ensures social proof appears at the precise moments when customers need reassurance most.

Get Inspired: Run a Social Proof Campaign To Build Trust

Banner

Location-Based Banner

Customer Reviews

Social Proof Banner

Prebuilt Use Case

This standard template provides view count banners for product detail pages, displaying messages like “X customers are looking at this” to drive conversion and overall revenue. Proven to generate a 36% increase in conversion rates for Bloomreach clients, this tool elevates product page performance by transforming visitor uncertainty into customer confidence through peer validation.

See Documentation

“Having already generated a 36% increase in conversion rates for Bloomreach clients, the Social Proof Banner is a proven tool to elevate your product page performance and turn visitors into customers.”

Location-Based Social Proof Banner

Prebuilt Use Case

This prebuilt template displays weblayers when customers view products, showing that someone from a similar location just bought the same item. This uses social proof psychology to encourage purchase behavior by demonstrating local customer activity. Customers see concerns erased through local validation, increasing conversion rates and total revenue through location-specific trust signals.

See Documentation

Use Reviews as Social Proof To Convince Customers To Purchase

Build trust with potential customers through positive testimonials showcasing existing customers’ experiences, helping them overcome objections or hesitations. Add reviews from real customers at checkout pages to convince doubters when buying your brand’s products or services. This approach increases conversions, improves brand reputation, and builds trust — leading to increased sales and customer loyalty. Works across email campaigns, web personalization layers, and social advertising to create consistent trust-building touchpoints throughout the customer journey.

How It Works

Set up behavioral tracking to monitor real-time customer activities like product views, purchases, and geographic location data across your website.

Configure weblayer templates that display social proof messages when customers view specific products or reach key decision points.

Define targeting rules to show location-based proof (“3 customers from Chicago just bought this”) or general activity proof (“15 people are viewing this item”).

Track performance metrics like conversion rate improvements, revenue per visitor increases, and engagement lift to optimize messaging and timing.

Target Audience for Social Validation Campaigns

Retail brands with high-consideration products, beauty companies showcasing customer reviews, travel companies highlighting booking activity, restaurants displaying popular menu items, and hospitality brands featuring guest testimonials. Particularly valuable for businesses with price-sensitive customers or new product launches requiring trust validation.