Pathway-Based Product Recommendations

Guide Customers to Strategic Products Through Targeted Pathways

Transform your search experience by creating predefined pathways that highlight specific products, from new arrivals and brand promotions to high-inventory items. These intelligent pathways ensure customers discover relevant products while you strategically showcase items that support your business objectives. For example, create a dedicated pathway for seasonal collections that automatically surfaces trending products at the top of search results.

Channel

Products:

Autonomous Search

Industries:

Ecommerce Retail

Goal:

Acquire Customers

Metrics:

Average Order Value Conversion Rate Revenue Per Visitor

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Why Marketers Use Bloomreach for Pathway-Based Recommendations

Traditional search experiences often fail to align customer discovery with business priorities, leaving revenue opportunities on the table. With Bloomreach Discovery’s pathway functionality, you gain the power to curate search experiences that balance customer relevance with strategic merchandising goals.

Our AI-driven approach lets you effortlessly create targeted product groupings — whether promoting high-margin items, clearing inventory, or highlighting brand partnerships — all while maintaining the personalized, relevant experience customers expect.

Get Inspired: Boost Your Merchandising Strategy with Pathways

Merchandising

Enhance Product Recommendations With Pathways

Create targeted search experiences that balance customer relevance with strategic merchandising objectives. Set up predefined pathways for new arrivals, brand promotions, or high-inventory items that automatically appear at the top of search results.

Mirror your offline store experience online by allowing customers to discover sub-category products in a single view, while steering decisions toward products that support your bottom line.

Recommended Products:

Merchandising

How It Works

Define Strategic Pathways. Set up predefined search categories with specific merchandising rules — such as “new arrivals only” or “featured brands only” — that automatically surface priority products.

Configure Dynamic Product Groupings. Adapt your pathways based on business objectives, such as highlighting high-inventory items, seasonal promotions, or brand partnerships.

Position Pathway Widgets. Strategically place pathway widgets within search results to showcase curated product collections at the top of relevant category pages.

Monitor and Optimize Performance. Loomi AI continuously optimizes the effectiveness of your pathways, ensuring the right products reach the right customers at the right moments.

Retail +11.5% Category Avg. Order Value

Bloomreach Serves Up Smarter Searchandising for Sur La Table

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Campaigns Built Using Pathway-Driven Product Recommendations

Sur La Table implemented Bloomreach’s product recommendations and pathways to create tailored shopping experiences for both purposeful shoppers and casual browsers. The AI-powered recommendation widgets—”Similar Items” and “You May Also Like”—delivered intuitive product suggestions at key decision points, generating 1.4 million and 1.6 million visits respectively. These personalized pathways helped customers discover relevant items effortlessly, increasing basket sizes and driving substantial revenue while achieving a 7.6% boost in search average order value and 11.5% lift in category AOV.

Target Audience for Pathway-Enhanced Shopping Experiences

Retail brands seeking to balance customer discovery with strategic merchandising goals. Particularly valuable for:

Fashion retailers promoting seasonal collections
Electronics stores highlighting featured brands
Home goods retailers managing inventory levels
Ecommerce businesses needing to guide customers toward high-margin or priority products while maintaining search relevance