New Product Launch Boost

Increase Visibility and Traffic for Newly Launched Products

New product launches often get buried beneath established bestsellers, losing critical early momentum. Product boosting strategically elevates new items in search results and categories, giving them the visibility needed to build sales history. For example, a new dress style can be prioritized above proven bestsellers during its first 30 days. This approach transforms launches from hidden gems into revenue drivers.

Channel

Products:

Autonomous Search

Industries:

Ecommerce Retail

Goal:

Drive Traffic

Metrics:

Conversion Rate Revenue Revenue Per Visitor

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Why Marketers Use Bloomreach for Launching New Products

New products without sales history face an uphill battle against established bestsellers in search rankings. You need a way to give new launches the visibility they deserve while they build their performance metrics. Bloomreach Discovery’s AI-powered boosting lets you strategically elevate new products in search results and category pages, creating opportunities for increased traffic and sales. The commerce-first approach ensures your new products get the spotlight they need to transition from zero sales to ranking organically based on performance.

Get Inspired: Run a Product Launch Campaign With a Boost

Product Discovery Boost

Boost New Products Upon Product Launch

Strategic product boosting prevents newly launched items from getting buried beneath established bestsellers. By elevating new products in search results and category pages, merchandisers create opportunities for increased traffic and early sales momentum. This approach helps new products build the performance data needed to compete organically in search rankings over time.

Recommended Products:

AI-Driven Site Search

How It Works

Product merchandisers identify newly launched products that need visibility boosts to compete with established bestsellers in search results and category pages.

Bloomreach Discovery’s AI analyzes product attributes, category performance, and search patterns to determine optimal boosting strategies for maximum impact.

Identify the target category where you want to increase visibility for newly launched products (e.g., dining room furniture). Open the category page within Bloomreach Discovery’s merchandising module.

Use product attributes to locate recently launched items. Search for tags or labels such as “new,” “recently added,” or “new arrival” to isolate the new products within your catalog.

Select the new products and apply a boosting percentage (for example, +40%) to elevate their ranking in search results and category listings. This ensures new products appear higher while still respecting performance-based sorting rules.

Preview and confirm your boosted assortment to validate that new products are prominently featured on the category page while still ordering them by their performance ranking.

Save your configuration and monitor performance analytics over the first few weeks to track traffic uplift, engagement, and early sales momentum for the newly launched products.

Fashion Retail 1.5m Customers Reached

Nasty Gal Innovates On-Site Engagement With Bloomreach

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Campaigns Built Using Bloomreach’s New Product Launch Tools

Looking to boost visibility and traffic for your newly launched products? Nasty Gal’s case study shows how innovative web personalization and marketing automation can drive immediate results at scale. By implementing personalized on-site weblayers and real-time data orchestration through Bloomreach Engagement, Nasty Gal successfully increased product engagement and conversion rates. Their creative use of voucher wallets and discount prompts for new site visitors helped convert first-time shoppers and nurture long-term value — a strategy easily adaptable to promoting new product launches with personalized incentives and targeted messaging.

Target Audience for Product Launch Boosts

Retail brands launching new product lines, fashion retailers introducing seasonal collections, beauty brands debuting new formulations, and technology companies releasing product variants. Particularly valuable for ecommerce businesses with large catalogs where new products risk being overshadowed by established bestsellers.