The eCommerce Guide to Search Visibility and Content Marketing
The Secret? Just build high quality, off-page links with great content.
SEO has changed dramatically with the loss of data, less real estate for organic search results, more competition, and greater scrutiny by search engines as they refine their results for relevance and user experience.
A few substantial changes include:
- Link building
- Optimizing based on query analysis
- What should eCommerce look like today?
- What role does content play?
The fusion of promoted editorial and traditional commercial content drives e-commerce search visibility today and in the foreseeable future. Yesterday’s link building doesn’t work. eCommerce companies that can improve their commercial content in a scalable way, diligently growing their brand through top of the funnel content marketing and digital PR are poised to maximize their search engine visibility.