Case Study

How Solid Signal Doubled Conversion Rate with Site Search

Learn how Solid Signal relies on machine learning and natural language processing to provide better product search results.

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Customers recognize the evolution of the web, and are quick to take their business elsewhere in search of a more meaningful shopping experience.

Jerry Chapman, Founder and CEO at Solid Signal

Learn how Solid Signal used Bloomreach Search and Merchandisng to:

  • Double the conversion rate from 3% to 6%
  • Decrease the exit rate on search results pages by 33.5%
  • Increase the average time on site by 47%

Founded in 2002 by Jerry Chapman, Solid Signal is the largest online retailer for state-of-the-art audio and video equipment, distributing the latest in high-tech electronics to tech-savvy consumers from some of the most recognized brands in the world.

Solid Signal is an electronics retailer founded on the notion that people who are serious about high-quality gear should be able to easily find what they need.

When executives realized that digital shoppers were having trouble finding what they needed on their website, they were determined to turn things around. Yes, site search is used by a retailer’s most valuable customers, but Solid Signal’s sense of urgency went beyond profit and revenue. The company knew that its customers deserved better.

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