Solid Signal builds loyalty by helping customers find hidden treasures

Founded in 2002 by Jerry Chapman, Solid Signal is the largest online retailer for state-of-the-art audio and video equipment, distributing the latest in high-tech electronics to tech-savvy consumers from some of the most recognized brands in the world.

Solid Signal is an electronics retailer founded on the notion that people who are serious about high-quality gear should be able to easily find what they need.

When executives realized that digital shoppers were having trouble finding what they needed on their website, they were determined to turn things around. Yes, site search is used by a retailer’s most valuable customers, but Solid Signal’s sense of urgency went beyond profit and revenue. The company knew that its customers deserved better.

Download the Solid Signal case study to learn how the retailer used BloomReach Personalization to:

  • Double the conversion rate from 3% to 6%
  • Decrease the exit rate on search results pages by 33.5%
  • Increase the average time on site by 47%