In today’s episode Brian speaks with Pam Danziger.
Pam is co-founder of Unity Marketing, the disruptive marketing agency helping retailers solve their most complex customer acquisition challenges. She is a respected author, researcher and Forbes senior contributor focused on Luxury, Retail and the affluent American consumer.
In this episode, Brian and Pam discuss all things retail, eCommerce and how the current Covid-19-pandemic will influence the ‘H.E.N.R.Y’ (high-earners-not-rich-yet) demographic.
In this conversation they dive deep into the role of customer experience in retail including:
The impact that the current crisis is having on retail and Pam’s take on what retail will look like after the Covid-19-pandemic
How the affluent H.E.N.R.Y consumers are changing their buying behaviours and what this could mean in a post Covid-19 world
Pam’s thoughts on the role of AI in retail and why face to face customer experience won’t be replaced anytime soon.
I think that coming out of this crisis, we're going to see even more distinction between the idea of going shopping as an experience and actually having to buy something, whereas before the internet, the two were intimate. You had to go shopping to buy but today you do not.
Pam shares some great insights and offers valuable advice for anyone working in retail.
We’d love to hear your thoughts on this episode, as well as any recommendations for future guests you’d like to see us talk to, so please get in touch with us.
If you want to find out more about Unity Marketing, you can have a look at their website.
Specific things discussed in the show:
Meet the speakers
Researcher and Forbes Senior Contributor
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent, including the HENRYs (high-earners-not-rich-yet) mass affluent.
A prolific writer and blogger, Pam is author of eight books, including her latest Marketing the Luxury of Interior Design. And with Home for HENRYs: Meet the New Customers Home Décor Marketers Are Searching For — High-Earners-Not-Rich-Yet, she launches a series focused on the mass-affluent HENRYs who are the changing face of America’s affluent consumer marketplace.
As a luxury market expert, Pam is frequently called on to share research-based insights with audiences and business leaders all over the world.