Use live behavioral signals like scroll depth, inactivity, and exit intent to trigger more relevant web experiences in the moment.
THE WIN: Convert more visitors by responding to in-session intent before they disengage or leave.
WHAT IT IS: Enrich the Web SDK with higher-granularity behavioral signals and use Smart Triggering in Weblayers to launch experiences based on real visitor behavior, not generic timing rules.
Impact:
- Better-timed web interventions
Trigger sign-up prompts, urgency banners, or rescue offers based on live behavior like scroll depth or exit intent — not broad one-size-fits-all timers.
- Higher conversion with less wasted discounting
Respond differently to high-intent vs declining-intent visitors so teams can protect margin while still rescuing at-risk sessions.
- Less intrusive web personalization
Reduce irrelevant popups by using behavioral context to decide when an experience should appear.