Turn messy, multi-attribute, and technical queries into structured product intent.
THE WIN
Improves recall and relevance by using LLMs for richer query understanding and more accurate entity recognition, helping shoppers land on the products they actually want — even in complex B2B and multi-attribute catalogs.
WHAT IT IS
A lightweight LLM layer that converts messy or multi-attribute queries into structured attributes Search can retrieve and rank against
- Extracts materials, specs, dimensions, styles, series, conductor count, etc for improved precision
- Reduces dependency on manual synonyms + search rules
OUTCOMES
- More precise product recall through improved understanding of shopper intent and entities
- Better intent matching in top search results, surfacing products that more closely align with what shoppers are looking for
- Stronger intent preservation despite global merchandising rules, ensuring relevant results remain prominent