Shopping agent personalizes conversations with Marketing customer profiles.
THE WIN: Unlock a new way to reach customers, using the data they already have. Conversations can now draw upon marketing customer profile data so that each interaction has context on a shopper’s purchase history, preferences, and intent.
WHAT IT IS: Read a customer’s full Marketing profile to personalize interactions. This includes pulling customer attributes, behavioral events, segments, aggregates, predictions, and IDs from Marketing into the agent’s context.
OUTCOMES
- More relevant and useful interactions: Responses are tailored to customer profiles so every interaction is tailored.
- Faster shopping journeys: The agent is able to guide shoppers to what they need faster since it already has context on their history, purchases, and preferences.