Prioritize conversion efficiency – elevate emerging and niche products with real shopper impact. One modern base ranker for every account, extending proven gains from search into category.
THE WIN
Based ranking improvements expand from search into category and browse pages, so high-value grid traffic is ranked by real shopper performance. Merchants get an immediate lift on their most-visited pages, with a single, consistent model across search and category.
OUTCOMES
- More RPV from category grids
High-traffic PLPs and browse pages get a substantial ranking improvement as optimized entry points to the shopper journey.
- One story across search and browse
The products surfaced by Base ranking model improvements in search also rise to the top in categories, so shoppers see a consistent, high-quality lineup instead of two different ranking logics.