Bloomreach Recognized as a Leader in Cross-Channel Campaign Management by Independent Research Firm
MOUNTAIN VIEW, CA, August 12, 2021 – Bloomreach, the leader in Commerce Experience™, has been recognized as a leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021. This industry report identifies the most significant cross-channel campaign management providers, evaluating platforms against a range of 30 criteria.
Bloomreach drives cross-channel campaign management for brands, retailers, and B2B companies around the world through its Bloomreach Engagement pillar, which combines the power of a CDP with marketing automation solutions. Further enriched by powerful AI, Bloomreach Engagement helps marketers and merchandisers to generate real-time recommendations and predictions that ensure the right products are being offered to the right customers at the right time. The Forrester Wave report noted, “Bloomreach differentiates with an intuitive [user experience] UX that makes its complex AI algorithms accessible to marketing users.”
“We are proud to see Bloomreach recognized as a Leader in cross-channel campaign management by Forrester,” said Brian Walker, Chief Strategy Officer, Bloomreach. “At Bloomreach, we are highly focused on empowering businesses to drive transformative digital commerce experiences. We believe our recognition as a leader in cross-channel campaign management is a testament to the incredible ways our customers leverage our solutions, supported by the data, insights, and personalization our platform provides. We look forward to continuing to grow the reach of Bloomreach Engagement, ensuring companies everywhere can offer personalized customer experiences that convert on any channel and every journey.”
To read more about Bloomreach and its recognition as a leader in the Forrester Wave CCCM (Independent Platforms), visit the Bloomreach blog. You can also find out more about Bloomreach’s recognition as a strong performer in The Forrester Wave™: Digital Experience Platforms, Q3 2021, here.
Bloomreach is the leader in Commerce Experience™ — empowering brands to deliver customer journeys so personalized, they feel like magic. Bloomreach Experience, the digital experience platform built for commerce, includes three pillars: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these pillars form the only platform that combines the power of unified customer and product data with the speed and scale of AI-optimization, enabling measurable digital commerce experiences that drive real results. Bloomreach serves over 700 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer, and powers over $250 billion in commerce annually. For more information, visit Bloomreach.com.