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Virtual Event on ‘The State of Commerce Experience: B2B in North America’ On May 28, 2020 Will Feature Joe Cicman of Independent Research Firm and Sunny Mallavarapu of Bosch Power Tools

Hosted by Bloomreach and Gorilla Group, a Wunderman Thompson Company

Mountainview, CA -- May 14, 2020 - Bloomreach, the leader in commerce experience™,  together with its implementation partner Gorilla Group, will host a live virtual event featuring guest speaker Joe Cicman, Forrester Senior Analyst Serving eBusiness & Strategy Professionals and Sunny Mallavarapu, Digital Transformational Project Manager, Group NA at Bosch Power Tools.   The free virtual event, entitled “The State of Commerce Experience: B2B in North America”, will take place on May 28, 2020, from 11 a.m. - 12:30 pm CDT.  To register for the free webinar, visit

Forrester’s Joe Cicman will discuss preliminary findings from a definitive research study conducted by Forrester Consulting, commissioned by Bloomreach, on “The State of Commerce Experience”, to be released on June 9, 2020.  In this session, Cicman will share key insights from this research, with a lens on B2B commerce experience in North America. 

“This is really key research for any company seeking to prioritize what is important to their customers right now, to understand what their competitors will be doing, and to understand how the post-COVID crisis will play out for eCommerce businesses”, said Brian Walker, Chief Strategy Officer at Bloomreach. He added, “I strongly encourage you to get these key insights to plan and manage through this period and beyond.”

‘The State of Commerce Experience’ is a definitive research study from Forrester that provides a sweeping view into the state of digital commerce across business-to-consumer and business-to-business market segments. This uniquely comprehensive study examines what is important to both customers and businesses across these segments both before and after the Covid-19 crisis began, enabling us to understand just how profoundly things have changed. This Forrester analysis and subsequent reports will be exclusively available from Bloomreach and participating partners. This research is a must read for any business navigating the changing market conditions and setting mid to long-term strategy and priorities in the current economic environment. 

About our guest speaker, Joe Cicman, Forrester 

Joe Cicman, Forrester Senior Analyst Serving eBusiness & Strategy Professionals, helps eBusiness professionals to assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team at Forrester, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes.  His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives. Joe has worked in B2B eCommerce since the late ’90s and lived through multiple technology cycles.

About our guest speaker, Sunny Mallavarapu, Bosch Power Tools

Sunny Mallavaparu, Digital Transformational Project Manager, Group NA at Bosch Power Tools, is a transformational program/project leader with a track record of optimizing efficiencies and processes. Sunny leads complex projects and cross-functional teams to deliver results and innovative enablement solutions that align business vision to strategy, and achieve cost savings and improved global efficiencies. He is a catalyst for driving alignment of technology and investment with business strategy for B2B and B2C teams for all Bosch Power Tool brands in NA and is responsible for supporting over $950M in revenue at Bosch Power Tools NA.

About Gorilla Group

Gorilla Group is an award-winning commerce experience agency that provides end-to-end experience-driven commerce solutions and services. With a strong history in strategy, experience design, technology enablement, digital marketing, and managed services, Gorilla Group creates high-performing commerce solutions that enable B2B and direct-to-consumer clients to successfully evolve and compete in the digital economy. Gorilla Group is a Wunderman Thompson Company, part of WPP. For more information please visit  

About Bloomreach

Bloomreach is the leader in commerce experience™. Its flagship product, brX, is the only digital experience platform built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized commerce experience. brX combines content management capabilities with market-leading commerce-specific, AI-driven search, merchandising and personalization in one flexible, API-first next generation platform. Bloomreach serves over 300 companies globally including Neiman Marcus, Bosch, Puma, FC Bayern Munchen and Marks & Spencer. Bloomreach has a global network of certified partners and market-leading commerce platforms.  For more  information, visit,  follow us on Twitter @Bloomreach_tm or on LinkedIn at


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