See All News

Oct 14, 2019

N Brown taps Bloomreach AI to fuel digital experiences across all its core brands


Bloomreach Search and Merchandising leverages the power of AI to automate processes and provides full control of all the back end for N Brown brands JD Williams, Simply Be, Ambrose Wilson and Jacamo

London, England -- October 15, 2019 -- Bloomreach Inc, the Digital Experience Platform company, has been selected by digital retailer N Brown to help to provide an optimised, consistent and seamless customer experience across its core brands JD Williams, Simply Be, Ambrose Wilson and Jacamo. Using its strong experience in artificial intelligence (AI) and machine learning (ML), Bloomreach will help N Brown streamline its back-end processes and deliver more personalised digital experiences to its customers across its brands’ websites and mobile apps.

As part of the partnership, Bloomreach will ultimately replace two existing solutions and will deliver strong AI and machine capabilities to the back-end search and merchandising processes. The solution will allow N Brown to further improve its customer proposition, helping them to harness customer data more effectively, and deliver highly optimised and personalised digital customer journeys. 

Adam Warne, Chief Information Officer at N Brown: “We are focused on further improving our customer proposition and delivering the best possible digital customer experience. With strong AI and machine learning capabilities, the Bloomreach platform will allow us to put the right products in front of our customers, and ultimately help us to make them look and feel amazing.”

Bloomreach founder and CEO Raj De Datta expressed his delight with the deal, saying: “With brands such as JD Williams, Simply Be, Ambrose Wilson and Jacamo, N Brown is a key player in providing fashionable clothing to underserved customer groups. We are incredibly excited to help N Brown deliver a better digital experience to its customers on a personal level, bringing the right products to the forefront of a simple and elegant digital journey. By optimising search results, personalising content, and providing a seamless digital experience, N Brown will continue to enhance their customer proposition.”

Bloomreach technologies layer a personalised front-end experience over powerful back-end transactional functionalities to help drive sales, conversions, and retention. Bloomreach’s AI and machine learning solutions are already used by retailers for efficiency and to reduce the number of abandoned baskets online. The deployment of Bloomreach’s Search and Merchandising solution across N Brown’s brands will begin next year.

About Bloomreach

Bloomreach software enables highly personalized digital experiences for retailers, brands, distributors, manufacturers and other enterprises around the world. Its flagship product, Bloomreach Experience (brX), combines AI-driven search and merchandising tools with a next-gen content management system (CMS). BRX accelerates conversions, increases revenue, and provides real time insights for business goals. With a global network of certified partners, Bloomreach serves hundreds of large and medium enterprise customers such as Neiman Marcus, Staples, Guess, Marks & Spencer, HD Supply, and FC Bayern München.

About N Brown

N Brown is a top 10 UK clothing & footwear digital retailer. We are size inclusive, focusing on the needs of underserved customer groups – size 20+ and age 50+. We offer an extensive range of products, predominantly clothing, footwear and homewares, and our Financial services proposition allows customers to spread the cost of shopping with us. We are headquartered in Manchester where we design, source and create our product offer and we employ over 2,400 people across the UK.

More Bloomreach News

Mar 23, 2023

Bloomreach Offers Marketers a No-code Feature for Testing AI-Powered, Personalized Product Recommendations

Bloomreach announces an easier way for marketers using Bloomreach Engagement to test AI-powered product recommendations.

Read more

Mar 20, 2023

Bloomreach Announces Successful Completion of SOC 2 Type II Audit and ISO Recertifications

Bloomreach announces the successful completion of its System and Organization Controls (SOC) 2 Type II audit, as well as the completion of its annual surveillance audit and renewal of its ISO Certifications.

Read more

Mar 06, 2023

Bloomreach Offers a Simple Way for Developers to Find and Install Content Integrations With the Launch of its New Marketplace

Bloomreach announces the launch of a Bloomreach Content marketplace, an online hub that makes it easy for developers to find and install Bloomreach Content integrations.

Read more