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commercetools and BloomReach Showcase Starter Store for Retailers and Brands at Shoptalk

Integrated digital experience plus eCommerce solution will help retailers and brands shave 6-8 months off implementations  

Munich, (Germany) / Mountain View, (US) - March 04, 2019 - commercetools, a global leader in next-generation commerce software, and BloomReach, the digital experience platform company have released an integrated version of their commerce and digital experience platforms. The BloomReach and commercetools Starter Store, targeted at upper mid-size retailers and brands, will be demonstrated at Shoptalk being held this year in Las Vegas March 3-5th.

Both BloomReach and commercetools were recently named a Visionary in their respective Gartner Magic Quadrant (1) and both are built utilizing a modern, API-based architecture. This flexible design enables retailers and brands to create highly customized digital ecosystems in which to sell and merchandize their products. The Starter Store - which can be implemented by internal IT organizations, digital agencies or system integrators - shaves 6-8 months off a typical content + commerce platform migration. The combined solution has already been implemented for brands in fashion and optical retailing.

"Enterprises are used to commerce solutions requiring 6-12 months to implement", said David Roe, CEO at digital agency Authentic."The integrated BloomReach and commercetools solution radically reduces implementation time to only 6-8 weeks, which makes it a real game changer."

The commercetools commerce platform is an enterprise-class, cloud-based solution built exclusively on APIs providing optimum speed, agility and flexibility so retailers and brands can enable commerce on any channel. The BloomReach digital experience platform (DXP) is an API-oriented set of enterprise technologies including content management (CMS) and AI-powered site search and merchandising tools that provide brands with a consistent, secure and personalized digital experience across all digital touchpoints. Available now directly for retailers and through a global network of partners, the Starter Store is a modern best-of-breed commerce approach brands can leverage to engage with their customers in dynamic new ways, while driving increased omnichannel revenue.

“Brands today must connect with a variety of audiences across many touchpoints", said Raj De Datta, CEO and cofounder of BloomReach. "Plus, they must innovate quickly to create engaging experiences that act on customer trends. Traditional commerce platforms can't meet these requirements as they were built solely for transactions. BloomReach and commercetools meet the future by pairing an experience platform with a headless commerce platform, and connecting them through microservices and APIs."

BloomReach and commercetools have developed a global partner ecosystem to implement the integrated solution anywhere in the world. Partners include Accenture Interactive, Arithnea, Authentic, Avionos, Diconium, Dynamit, EPAM, Gorilla, Incentro, Mindcurv, Myplanet, Object Edge, Osudio, Wunderman Commerce, Valtech, and Zaelab.

Commercetools and BloomReach will showcase The Starter Store at Shoptalk, March 3-5 at the Venetian Exhibit Hall in Las Vegas at the following locations:

  • BloomReach Booth 3610

  • commercetools Booth 4618

Learn more about the event and request a Starter Store demo here:

(1) Source: Gartner, Inc. “Magic Quadrant for Digital Experience Platforms,” by Irina Guseva, Gene Phifer, Mike Lowndes and Gavin Tay, 11 February 2019 / Gartner, Inc. “Magic Quadrant for Digital Commerce,” by Penny Gillespie, Jason Daigler, et al., 5 June 2018

About commercetools

commercetools is a next-generation software technology company that offers a true cloud commerce platform, providing the building blocks for the new digital commerce age.  Our leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future.  Our agile, componentized architecture improves profitability by significantly reducing development time and resources required to migrate to modern commerce technology and meet new customer demands. It is the perfect starting point for customized microservices.

Visit for more information.

About BloomReach

BloomReach enables transformative digital experiences. Harnessing the power of AI, BloomReach combines super search, personalized merchandising and contextual content to create connected experiences that stimulate customer engagement and loyalty while boosting conversion and increasing revenue. With a global network of certified partners, BloomReach serves hundreds of enterprise customers such as Neiman Marcus, REI, FC Bayern München, Marks & Spencer, and the UK’s NHS Digital.

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