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Apr 25, 2019

Authentic Debuts Bloomreach Accelerator Solution for Simplified Enterprise-Class Experience Management


Newest Authentic solution streamlines development to support the needs of leading enterprises, like Ameriprise Financial

RICHMOND, VA. -- April 25, 2019 -- Authentic, a digital marketing and technology company, announced today the release of their newest product, the Bloomreach Accelerator. The solution, comprised of four modules, is designed to collectively accelerate content typing and implementation speed, reduce coding time, and enable a lightweight static delivery model.

Built around Gartner 2018 WCM Magic Quadrant Leader, Bloomreach Experience Manager (brXM), the Accelerator solution ensures that all features of brXM are available for marketers, even if the platform is implemented within a Single Page Application (SPA) environment. The Accelerator solution is currently being leveraged at Ameriprise Financial, where it has cut development time and enabled the businesses marketing team to more expeditiously react to changing customer needs.

“We are committed to actively evolving our digital presence in order to deliver the best possible experience to our customers," said Jonathan Hart, Vice President Digital Solutions at Ameriprise. "This type of commitment requires the use of technology that is agile, lightweight, and highly receptive to incremental optimization. With our new solution – which allowed us to develop a website with a mere 500 lines of code - we can now truly use 'Experience-as-a-Service' to further our customer-first commitment.”

“Increasingly, companies across industries – and especially those in Financial Services – are realizing that speed and flexibility are the true success criteria for experience management,” noted David Roe, Partner at Authentic. “The Bloomreach Accelerator greatly reduces time-to-market, and allows businesses to launch full websites – or even one-off campaigns – with significantly less code.”

Authentic and Bloomreach will be hosting a Live Webinar on Wednesday, May 1, with Ameriprise Financial, to formally demonstrate the Accelerator solution and explore its implications on enterprise experience management.

More information on the Live Webinar can be found at the following link:

https://event.on24.com/wcc/r/1981302/161DEF35EB59EB920E55091F589EDADF?partnerref=bloomreach

About Authentic

Authentic is a full-service digital agency that is reinventing the way companies view digital. We know how digital can be used to create a personalized, constantly evolving marketing approach that garners measurable success. This approach means that our clients can be more creative with less risk, and our clients’ customers can get authentic digital experiences that matter to them. Comprehensive digital marketing services include marketing and user experience strategy, creative ideation and production, technology implementation, and more. Authentic is headquartered in Richmond, Virginia with offices in New York, New York; Washington, DC; and Lima, Peru.

About Bloomreach

Bloomreach software enables highly personalized digital experiences for enterprises around the world. Bloomreach’s flagship product, Bloomreach Experience (BRX), combines AI-driven search and merchandising tools with a next-gen content management system (CMS). BRX accelerates conversions, increases revenue, and provides real time insights for business goals. Retailers, brands, distributors, manufacturers and other enterprises use Bloomreach software to deliver seamless experiences at scale.

Recognized by leading analyst firms, Bloomreach is a Leader in the Gartner Magic Quadrant for Web Content Management (WCM), a Strong Performer in the Forrester Wave for WCM, and a Visionary in the Gartner Magic Quadrant for Digital Experience Platforms (DXP). With a global network of certified partners, Bloomreach serves hundreds of large and medium enterprise customers such as Neiman Marcus, Staples, REI, Mailchimp, FC Bayern München, and the UK’s NHS Digital. Founded in 2009, Bloomreach is headquartered in Silicon Valley and Amsterdam, with offices worldwide.

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