Exploring the Disconnect Between Marketing Speed and IT Operations as Brands Speed MarTech Investment

b0e9b61d-ae8c-49f0-a890-e2fd866bb839

Big businesses are rapidly accelerating marketing technology investments while often circumventing IT. Marketing’s need for speed is warranted given today’s competitive landscape, but the approach has some consequences. Kevin Cochrane, BloomReach CMO explains why.

Ready to see Bloomreach in Action?

Share with Your Community

Copied!

More Bloomreach News

bloomreach-avatar-menu-1
bloomreach-avatar-menu-3
bloomreach-avatar-menu-2

Join 15,000+ recipients getting the latest insights on AI and ecommerce delivered straight to their inboxes.

Life With Bloomreach

Watch this video to learn what your life could look like when you use Bloomreach.