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May 05, 2017

BloomReach Unveils AI-Powered Digital Experience Platform For Content Personalization


BloomReach has been hinting at releasing an artificial intelligence-powered digital experience platform (DXP) for years. On Friday, the company publicly announced it from its Connect NYC customer summit.

The platform uses AI to deliver on real-time personal experiences by leveraging technology from its acquisition of Hippo and integrating an analytics suite to help marketers manage business processes and results.

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