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May 05, 2017

BloomReach Releases AI-Enabled Open Digital Experience Platform for Content Personalization


BloomReach, the leader in personalized digital experiences, released an open and intelligent digital experience platform (DXP) by leveraging technology from Hippo, an open source content management platform it acquired last October.

DXP is an integration of BloomReach’s Relevance Engine, an AI-powered e-commerce personalization platform, and Hippo’s web content management system (WCM). It harnesses the power of AI to improve the entire site experience. The platform drives one-to-one personalized experiences in real time across the entire customer journey. It also offers a set of analytics for digital marketers and merchandisers to maximize business outcomes.

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