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Jul 27, 2017

BloomReach enters Leaders quadrant of Gartner Magic Quadrant for WCM for Its Digital Experience Platform


Evaluation based on Completeness of Vision and Ability to Execute

MOUNTAIN VIEW, Calif. -- July 31, 2017 -- BloomReach, Inc., the leader in personalized digital experiences, just made its entrance into the Leaders quadrant of the 2017 Gartner Magic Quadrant for Web Content Management. For BloomReach it is the first time being named in the highly respected annual industry report after their acquisition of the WCM vendor Hippo late 2016, which had been recognized by Gartner in the report for 2 years in a row.

The Gartner Magic Quadrant evaluates vendors on their vision and their ability to execute on that vision, and is one of the most reliable and influential resources in the industry for an objective perspective on the Web Content Management space. In this newest report, Gartner evaluated 19 WCM vendors.

“We feel that being included in the Leaders quadrant is a powerful recognition of our open & intelligent technology vision,” says Raj de Datta, co-founder & CEO of BloomReach. “We believe it also illustrates the synergy of BloomReach’s AI-driven personalization technology and Hippo’s visionary content management system, now combined into one open platform that allows for rapid IT and marketing innovation. The e-commerce business has historically been at the forefront of digital innovation and with our AI and machine learning-powered digital commerce search and personalization offerings, we have been leading this innovation for the past 8 years. With the addition of Hippo’s state-of-the-art Web Content Management system, now called BloomReach Experience, to our portfolio, we are able to further leverage these capabilities across verticals, bringing 1-to-1 personalized experiences to any business and organization worldwide.”

The BloomReach Digital Experience Platform is an open and intelligent platform with flexible Cloud delivery capabilities, open architecture to support continuous marketing and IT innovation, full experience-as-a-service capabilities and embedded intelligence for advanced personalization and digital marketing applications. BloomReach Experience is the only open-source Java WCM technology included in the Magic Quadrant.

A complimentary copy of the Gartner 2017 Magic Quadrant for Web Content Management report is available for download on the BloomReach website.

Source: Gartner, Inc. “Magic Quadrant for Web Content Management,” by Mick MacComascaigh and Jim Murphy, July 26, 2017.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About BloomReach

BloomReach is a Silicon Valley firm that brings businesses the first open and intelligent Digital Experience Platform (DXP). BloomReach drives customer experience to accelerate the path to conversion, increase revenue, and drive customer loyalty.

With applications for content management, site search, page management, SEO optimization and role-based analytics, BloomReach is a central location for all players who drive customer experience to come together and intelligently drive business outcomes. BloomReach’s Web Relevance Engine algorithmically understands content and users, matching demand and intent data from across the web. BloomReach's industry-leading tools unlock the powerful creativity of humans to improve omnichannel customer experiences at scale. Together, human and machine drive millions of dollars of proven incremental sales.

BloomReach's portfolio of customers include: Neiman Marcus, Staples, REI, Mailchimp and Autodesk. Incorporated in 2009, BloomReach is headquartered in Mountain View, Calif., with offices worldwide and is backed by investment firms Bain Capital Ventures, Battery Ventures, NEA, Salesforce Ventures and Lightspeed Ventures.

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