BloomReach shoots for more complete digital experience with Hippo acquisition

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BloomReach, which helps ecommerce companies personalize buying experiences using data and algorithms, announced today that it was acquiring Amsterdam-based web content management vendor, Hippo for an undisclosed amount.

It’s an interesting deal in that it brings together a company that offers personalization and optimization in an ecommerce context with one that helps manage web content and more generalized digital experiences beyond just ecommerce, giving the combined company a more complete offering.

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