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Oct 26, 2016

BloomReach shoots for more complete digital experience with Hippo acquisition

BloomReach, which helps ecommerce companies personalize buying experiences using data and algorithms, announced today that it was acquiring Amsterdam-based web content management vendor, Hippo for an undisclosed amount.

It’s an interesting deal in that it brings together a company that offers personalization and optimization in an ecommerce context with one that helps manage web content and more generalized digital experiences beyond just ecommerce, giving the combined company a more complete offering.

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